【正文】 his starter: I had no idea why they were standing there. prizes, along with an official certificate verifying(證實(shí))their winning entry. All participants will receive a certificate of participation in the contest. （1）考查推理判斷。根據(jù)最后一段中的“Nine separate prizes will be given out, with a cash value of $20 for first place, $15 for second place, and $10 for third place in each age group. Certificates of participation will also be awarded to each participant in the contest.”將分別頒發(fā)9個(gè)獎(jiǎng)項(xiàng)，每個(gè)年齡組的第一名獎(jiǎng)金為20美元，第二名獎(jiǎng)金為15美元，第三名獎(jiǎng)金為10美元。 （3）考查推理判斷。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇征文啟事，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.obsessed with online shopping at certain Web sitesB.invite constant conflicts with passionate consumersB.s experience is cited as an example of ________. A.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。 （2）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營銷產(chǎn)生不利的影響。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。故選A。 Making people do more exercise.Making people lose weight.D.How food panies try to get people to reach for junk food.D.C.Abstract.【答案】 （1）D（2）B（3）C（4）C 【解析】【分析】本文是一篇說明文，研究表明：讓青少年了解食品公司的推銷方式比單純告訴他們垃圾食品的危害更能讓他們選擇健康的飲食。t healthy? 你知道垃圾食品不健康嗎？Do you eat it anyway? 你仍然還吃垃圾食品？ 是為了引出本文要討論的話題。s designed to be tasty, which makes eating well one of the great health challenges of our time. Everyone from doctors to the government has been trying to handle it.”可知，垃圾食品很美味，這使吃得好成為一個(gè)巨大的健康挑戰(zhàn)，從醫(yī)生到政府每一個(gè)人都一直在努力應(yīng)對(duì)這一挑戰(zhàn)。根據(jù)第三段中先提到“食品公司想要消費(fèi)者想吃垃圾食品”，緊接著說到“它們（食品公司)花巨資想辦法推廣垃圾食品，它們聘請(qǐng)科學(xué)家制作新的垃圾食品，使人們幾乎無法抗拒”，接著還舉例說“它們可能會(huì)往垃圾食品中添加更多的糖”。根據(jù)第四段主要介紹Bryan給德克薩斯州的一所學(xué)校的八年級(jí)學(xué)生們上的課，再根據(jù)文章最后一段After the lessons, the kids in both groups were asked how they felt about junk food. Most didn39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇健康類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。 You are a member in a fulltime school called life. Each day here you will have the opportunity to learn lessons. You may like the lessons or hate them, but you have designed them as part of your curriculum. learning these lessons is the key to discovering and achieving the meaning of your own life. t have to face, while others spend years struggling with challenges that you don39。 The challenge, therefore, is to arrange yourself with your own unique path by learning individual lessons. This is one of the most difficult challenges you will face in your lifetime, as sometimes your path will be different from others. But don39。 Our sense of fairness is the expectation of equality. Life is not, in fact, fair, and you may indeed have a more difficult life path than others around you, deserved or not. Everyone39。B.D.a painful divorce must lie in financial problemsD.limit your developmenthelp you with your success（4）Which of the following is TRUE? A.You can plain life is unfair whenever possible.（5）Life is called a full–time school, because B. （1）細(xì)節(jié)理解題。 （2）細(xì)節(jié)理解題。 （3）推理判斷題。故B項(xiàng)正確。在生活這所學(xué)校里，我們要學(xué)會(huì)處理這些不同的問題。細(xì)節(jié)題要注意從文中尋找答案；推斷題需要聯(lián)系上下文，推斷出需要的信息。 By the time you read these words, winter should have gone within the Northern Hemisphere (半球). But at its worst, this winter was unusually cold. Here in New York City on January 31, the low temperature dropped to 17℃. In Chicago, it was also 17℃—but that was the high. The low jumped to 29℃. And the wind chill within the Windy City was 44℃ or 46℃, relying on which climate station was crying out in pain. As ic Lewis Black said, That is not weather. That39。 When the forecast warned us a few days earlier that Arctic air was looming (陰森地逼近), President Trump issued a sincere and helpful tweet, which ended with: What the hell is going on with Global Warming? Please e back fast, we need you! And being the most powerful man on Earth, he was successful in his polite request. On February 4 the Chicago temperature reached 11℃. And the following day the Big Apple was in a sunny 19℃.s because of global warming. And when it39。s words in Paragraph 1, the author intends to suggest the north isn39。The cold Arctic air.B.D.s sincere tweet.C.remind people never to forget the past winterD.indicate how unusual the winter39。s also because of global warming? Well, yes. And anybody who just can39。 After all, scientists have been warming—sorry, warning—that warming can have these very results. Climate change deniers may sneer (冷笑), So when it39。 Like so much else we are currently living through, this experience is not normal. Or it didn39。 【點(diǎn)評(píng)】考查閱讀理解。根據(jù)第三段第一句Each person has his own purpose and distinct path, unique and separate from anyone else39。 （4）細(xì)節(jié)理解題。s. 可知每個(gè)人都有自己的生活目的，都有不同于他人的人生道路。 learning these lessons is th