成本與管理會計知識拓展課件(供雙語教學(xué)使用)(參考版)
2024-11-21 06:44本頁面
【正文】 Pricing Products and Services,Appendix A,Learning Objective 1,Compute the profitmaximizing price of a product or service using the price elasticity of demands and variable cost.,The Economist’s Approach to Pricing,Elasticity of Demand,The price elasticity of demand measures the degree to which the unit sales of a product or service is affected by a change in price.,Price Elasticity of Demand,Demand for a product is inelastic if a change in price has little effect on the number of units sold.,Example The demand for designer perfumes sold at cosmetic counters in department stores is relatively inelastic.,Price Elasticity of Demand,Demand for a product is elastic if a change in price has a substantial effect on the number of units sold.,Example The demand for gasoline is relatively elastic because if a gas station raises its price, unit sales will drop as customers seek lower prices elsewhere.,Price Elasticity of Demand,As a manager, you should set higher (lower) markups over cost when demand is inelastic (elastic),Price Elasticity of Demand,Natural log function,Price elasticity of demand,Price Elasticity of Demand,Suppose the managers of Nature’s Garden believe that every 10 percent increase in the selling price of its applealmond shampoo will result in a 15 percent decrease in the number of bottles of shampoo sold. Let’s calculate the price elasticity of demand. For its strawberry glycerin soap, managers of Nature’s Garden believe that the company will experience a 20 percent decrease in unit sales if its price is increased by 10 percent.,Price Elasticity of Demand,For Nature’s Garden applealmond shampoo.,Price Elasticity of Demand,For Nature’s Garden strawberry glycerin soap.,Price Elasticity of Demand,The price elasticity of demand for the strawberry glycerin soap is larger, in absolute value, than the applealmond shampoo. This indicates that the demand for strawberry glycerin soap is more elastic than the demand for applealmond shampoo.,The ProfitMaximizing Price,Under certain conditions, the profitmaximizing price can be determined using the following formula:,The ProfitMaximizing Price,Let’s determine the profitmaximizing price for the applealmond shampoo sold by Nature’s Garden. The shampoo has a variable cost per unit of $2.00.,Price elasticity of demand = 1.71,The ProfitMaximizing Price,Now let’s turn to the profitmaximizing price
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