【正文】 And now this is paying dividend marketing research enables the firm to make their promotion more efficient and their consumers moreacquainted with the brands，retail outlets , CEO, always ignores the side issues and addresses himself to the main problems inmanagement。（制定長(zhǎng)期市場(chǎng)營(yíng)銷策略） organization haven’t conducted much marketing research，which causes them lose the market share。Participatory democracy is something that subordinates enjoy in management decisionmaking。英譯漢Deploy resources有效的使用資源hierarchical levels層級(jí)span of managers’ control經(jīng)理的管理職權(quán)范圍effective coordination有效的協(xié)調(diào)vertical control of the organization組織機(jī)構(gòu)的縱向管理an automobile assembly line 汽車組裝(流水)線 chain of mand指令鏈delegate authority分權(quán)meet customers’ needs滿足消費(fèi)者的需求line department 業(yè)務(wù)部門staff department職能部門issue orders發(fā)布命令第八章填詞Subordinates should have some say in the management of the business。Flat structer is a management structure characteriged by an overall broad span of control and relatively sew hierarchical levels。Delegation is the process managers use to transfer authority and responsibility to positions below them in the hierarchy。No one can make the business go smooth only by issuingorders。班 develop a line of thought 展開思路 develop frontline employees培養(yǎng)一線工人 develop an interest inmanagement對(duì)管理產(chǎn)生develop the national economy 發(fā)展國(guó)民經(jīng)濟(jì)develop the pany’s business擴(kuò)展公司業(yè)務(wù)develop one’s idea（詳細(xì)）闡述觀點(diǎn)develop a new device研制一個(gè)新裝置develop the region in the west China開發(fā)建設(shè)中國(guó)西部地區(qū)第七章填詞The subordinates refused toplywith the manager’s demand because it’s not at all practical。公司總部corporate 、盈利financial assortment of 、銷售渠道distribution retail direct sales of the sales trades54.（備有）現(xiàn)貨products available are more and more knowledgeabledemanding better value and service.(消費(fèi)者越來越會(huì)買東西) is being a hightech business.(正在變成一種高科技企業(yè)) programs analyze the data and then automatically transmit orders to the retailers.(分析數(shù)據(jù)并自動(dòng)把定貨指令傳給零售商) managers must make plex decisions in selecting target markets, locating stores, determining what merchandise and service to offer.(選擇目標(biāo)市場(chǎng)，確定店址，決定提供何種商品和服務(wù)) puter views directmail retailing skills as the key to its success.(把直接郵購零售技術(shù)視為其成功的關(guān)鍵)四、判斷正誤A manageris a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the manager’s individual goals.(F) achieving the organizational goals, managers must perform moretasks by themselves.(F) managers must pay attention to what goes on both inside and outside their organizations.(T) job of managers is to help the organizations achieve specific goals,but usually they donot create any goals.(F) a small orgain ,nization,there is usually only one level of an organization grows, more levels of management are needed.(T) managers receive broad, general strategies and policies from top managers and translate them into specific goals and plans for firstline managers to implement.(T) managers are responsible for directing and cooedinating the activities of firstline managers and middle managers.(F) managers spend more time on planning and organizing than firstline managers.(F)9，A wholesaler is the final business in a distribution channel that links manufactureers with consumers.(F) bulk is to keep inventory so that products will be available when consumers want them.(F)11,Vertical integration means that a firm preforms only one level of activity but organizing the other firms in the disyribution channel.(F) is one of the nation’s largest induetries in terms of employment.(T) leaders are more effective when the situation is highly unfavourable.(F) set of formal tasks and formal reporting relationship provides a framework for horizon control of the organization.(F) of mand means that each employee is held accountable to not only one supervisor.(F) authority means that people in management positions have formal authority to direct and control immediate subordinates.(F) means that decision authority it located near the top of the organization.(F)第六章選詞 top manager of the pany,if you do not assign lin