[和銳方略]消費(fèi)者洞察ppt---yz20xx(參考版)
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【正文】 6:42:39 下午 6:42 下午 18:42:39一月 21MOMODA POWERPOINTLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看專家告訴。 一月 216:42 下午 一月 2118:42January 21, 2023n 1業(yè)余生活要有意義，不要越軌。 一月 21一月 2118:42:3918:42:39January 21, 2023n 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 18:42:3918:42:3918:42Thursday, January 21, 2023n 1知人者智，自知者明。 18:42:3918:42:3918:421/21/2023 6:42:39 PMn 1越是沒有本領(lǐng)的就越加自命不凡。 6:42:39 下午 6:42 下午 18:42:39一月 21n 楊柳散和風(fēng)，青山澹吾慮。 一月 216:42 下午 一月 2118:42January 21, 2023n 1少年十五二十時(shí)，步行奪得胡馬騎。 21 一月 20236:42:39 下午 18:42:39一月 21n 1楚塞三湘接，荊門九派通。 18:42:3918:42:3918:42Thursday, January 21, 2023n 1不知香積寺，數(shù)里入云峰。 18:42:3918:42:3918:421/21/2023 6:42:39 PMn 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 6:42:39 下午 6:42 下午 18:42:39一月 21n 沒有失敗，只有暫時(shí)停止成功！。 一月 216:42 下午 一月 2118:42January 21, 2023n 1行動(dòng)出成果，工作出財(cái)富。 21 一月 20236:42:39 下午 18:42:39一月 21n 1比不了得就不比，得不到的就不要。 18:42:3918:42:3918:42Thursday, January 21, 2023n 1乍見翻疑夢(mèng)，相悲各問年。 18:42:3918:42:3918:421/21/2023 6:42:39 PMn 1以我獨(dú)沈久，愧君相見頻。play with themn Video tape them using the product at homen Ask consumers to photograph /videotape their experiencen Projective techniques to uncover thoughts,motives that are unfortable to articulate某些技術(shù)n Out of the focus group room In homes, at schooln extended groups, multiple sessions, panelsn Beyond oneonone’s and focus groups Mini groups Husbands and wives, families, moms and their kids Client,agency + Consumer brainstormingWorkshop 1Human InsightsAssignmentn Each team will be assigned a product or service and a corresponding targetn In the absence of formal research, “bee” your target and generate at least 10 insights, keeping your product/service “l(fā)oosely” in mindn Use the hint list, as appropriaten Narrow the field to 1 or 2 viable insightsn Record how you narrowed the fieldn Record how you decided to apply the insight(Strategy? Execution?)Product/Service and Targets Consumer Products2. Haagen Daz premium icecream3. Reeb
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