汽車(chē)感知質(zhì)量培訓(xùn)(ppt42頁(yè))(參考版)
2025-02-20 02:51本頁(yè)面
【正文】 ? Perceptual Quality is a systematic approach focusing on: ? 感知質(zhì)量是一個(gè)系統(tǒng)的方法，致力于： – Understanding customer wants and needs – 理解客戶的所想不所需 – “Gotta” have designs 讓顧客“非要丌可”的設(shè)計(jì) – Engineered and manufactured with precision – 精密的工程不制造 How Good Can You be?你的質(zhì)量能有多好？ How Good Should You be?你的質(zhì)量應(yīng)當(dāng)有多好？ With a High Quality Rep, What can you get away with for a while? 擁有高質(zhì)量的聲譽(yù)，你能得到什么？ 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 0級(jí)定義 Level 0 Definitions 設(shè)計(jì) Design 5. Creative Storage 巧妙設(shè)計(jì)的儲(chǔ)存空間 6. Interior內(nèi)飾 Material Quality 材料質(zhì)量 3. Exterior 外飾 Customization 客戶度身定制 1. Overall 整體設(shè)計(jì) 9. Interior內(nèi)飾 ETechnology電子 技術(shù) 8. Interior 內(nèi)飾 Customization 客戶度身定制 4. Exterior 外飾 Jewel Effects 豪華風(fēng)格 7. Interior 內(nèi)飾 Jewel Effects 豪華風(fēng)格 2. Exterior外飾 ETechnology 電子 技術(shù) 靜態(tài)感知質(zhì)量 Static Perceptual Quality 1 . 02 . 03 . 04 . 05 . 06 . 07 . 08 . 09 . 01 0 . 01 . O v e r a l l2 . E x t e r i o r V i s u a l Q u a l i t yE x e c u t i o n3 . E x t e r i o r O p e r a t i o n a l Q u a l i t yE x e c u t i o n4 . S e c o n d a r y S u r f a c e sE x e c u t i o n5 . E n g i n e C o m p a r t m e n tE x e c u t i o n6 . R e a r C o m p a r t m e n tE x e c u t i o n7 . I n t e r i o r O p e r a t i o n a l Q u l a i t yE x e c u t i o n8 . I n t e r i o r V i s u a l Q u a l i t yE x e c u t i o n整體 內(nèi)飾目視質(zhì)量成果 外飾目視質(zhì)量成果 內(nèi)飾操作件的質(zhì)量成果 外飾操作件的質(zhì)量成果 發(fā)動(dòng)機(jī)倉(cāng)布局成果 后備箱的成果 內(nèi)表面的成果 N r . I t em t ar g et out l ook SG M618 H appi n F3 V i si on 01 Ov er all 7 B I S 7 . 5 7 6 72 E x ter io r Vis u al Qu ality 6 . 5 B I S 8 6 . 5 6 6 . 53 E x ter io r Op er atio n al Qu ality 7 B I S 8 6 . 5 6 74 Sceo n d ar y Su r f ac es 7 B SA 7 7 6 7 . 55 E n g in e C o m p ar tm en t 6 B SA 8 6 6 6 . 56 R ea r C o m p ar tm en t 7 B SA 8 6 . 5 6 7 . 57 J ew el E f f ec ts 6 . 5 B SA 7 7 6 78 I n ter io r Op er atio n al Qu ality 7 B I S 7 7 6 . 5 79 I n ter io r Vis u al Qu ality 7 B I S 8 7 6 7R em ar k56789 Ov e rall Ex terior Vis ual Quali ty Ex terior Ope rati onal Quali ty Sc e ondary Surf ac e s Engine C ompartme Re ar C ompartme nt J e w e l Ef fec ts In terior Ope rati onal Quali ty In terior Vis ual Quali tyt a r g etSG M 6 1 8H a p p inF3VisionBISBISBSABISBSABISBISBSABSA靜態(tài)感知質(zhì)量目標(biāo)設(shè)定 Static Perceptual Quality Target Setting 顧客等級(jí)描述 競(jìng)爭(zhēng)對(duì)手對(duì)比 顧客期望 顧客情緒反應(yīng) 未來(lái)競(jìng)爭(zhēng)市場(chǎng)定位 參考車(chē)型建議重新定義目標(biāo)顧客 , 現(xiàn)有的客戶都完全滿意 , 車(chē)輛品質(zhì)非常出色可重新定義細(xì)分市場(chǎng) 遠(yuǎn)遠(yuǎn)超出 癡迷 /亮
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