可口可樂公司的經(jīng)營(yíng)戰(zhàn)略分析(參考版)
2025-01-25 21:12本頁面
【正文】 mutuallyandinpartsallrequiresbusinessaSootherinaffectfiveofindecisionbymarketplaceabovefourtranslatingrequiredinternalsystemstrategictoprofits,generatecustomerrelevant,totoIactivitiesisquestionTheserviceproductactivitieschoosingstandard.(4) ScopeScopefactoaownershipvaluechain,oflead,productaincludingcontrolofmanyTherefromcustomer(must)“whytheItprofitprotectabilityareferslicensing.(3) Strategic controlStrategicsolutions,ancillaryincludesrepertoireanfirmsprogressive,servicesalesthroughcapturedonthancustomers.forvalueforgetsthedescribessegments.(2) Value captureValueorcustomeramigratesasshouldTheprofitforgreatestholdofwhichinvolvesOrganizationalcontroll(4)capturel(3)Selectionl(2)growth.Strategic dimensions that drives shareholder value growthl(1)shareholderthatstrategicemphasisimportant,4.andenvironment。futureperspectivearatheralandscape。ofnarrowthanexpansive2.productcentricthancustomercentric,dimensions:1.initbusinessframeworkgrowth.The new framework of business designTheshareholdertherebycustomerstothepanywhichsystemdesigntheofmarketplace.Theoftheandthatstrategybybebusinessdemonstratessuccess.ofoldbrokebecausepaniesDecember,BusinessJournalatgoWhyeffort.（二） Why thing go better at COKERick20%ofcauses。20%flow20%。resultsofthetosomeHerepredictablyoutesstatestheEngland.centuryinandofthelookingrulediscover Pareto economistOnly），可樂公司自 80年代開始的戰(zhàn)略經(jīng)營(yíng)調(diào)整和創(chuàng)新能夠說明這個(gè)問題。NecessarilyButTheThe但是也并不是唯一的（ The80/20 rulel這是一個(gè)應(yīng)用 80/20規(guī)則最完美的例子 .l 一是質(zhì)量管理和對(duì)糖漿生產(chǎn)工藝進(jìn)行持續(xù)有效的管理；二是強(qiáng)有力的品牌意識(shí)，保持其在國(guó)際市場(chǎng)上長(zhǎng)盛不衰。design.Coca Cola八、 戰(zhàn) 略分析（一） Why Coke Succeeded in the pastofthecanAnytdramatic,story,ofRemarkslThe（ 2）以消費(fèi)者為中心，把企業(yè)的價(jià)值增長(zhǎng)建立在滿足消費(fèi)者需求的基礎(chǔ)上。Obligation：在每一個(gè)地方，都要拿出贏利的一部分做社會(huì)公益事業(yè)。Optimistic：相信明天會(huì)更好。 5萬員工，外籍員工只有 20人。結(jié)果：（ 1）可口可樂公司的財(cái)務(wù)報(bào)表不顯示裝瓶商的財(cái)務(wù)狀況，降低了資產(chǎn)密集度；（ 2）實(shí)現(xiàn)了對(duì)裝瓶商的控制；（ 3）上市募集的資金可用于再收購(gòu)裝瓶商或用于對(duì)現(xiàn)有裝瓶商的資金投入和技術(shù)投入。price”.采用資本運(yùn)作等有效手段，增加股東的價(jià)值
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