可口可樂公司的經(jīng)營戰(zhàn)略分析(文件)
【正文】 Cola八、 戰(zhàn) 略分析（一） Why Coke Succeeded in the past這是一個應用 80/20規(guī)則最完美的例子 .l 80/20 rulelTheButOnly），可樂公司自 80年代開始的戰(zhàn)略經(jīng)營調(diào)整和創(chuàng)新能夠說明這個問題。 ParetoruletheandcenturytheoutesHeretoof20%。20%of20%WhyatBusinesspaniesbrokeofdemonstratesbestrategyandofofsystempanytotherebygrowth.The new framework of business designThebusinessincustomercentric,productcentricexpansivenarrowlandscape。ratherperspectiveenvironment。important,4.strategicshareholderSelectionl(2)controll(4)involvesofgreatestprofitshouldmigratescustomersegments.(2) Value captureValuetheforforthancapturedsalesprogressive,anincludessolutions,refersabilityprofitthe(must)frommanycontrolalead,valuechain,astandard.(4) ScopeScopeactivitiesservicequestionactivitiestocustomerrelevant,profits,strategicinternaltranslatingabovebyinfiveinSobusinessallinmutuallyandpartsrequiresaotheraffectofdecisionmarketplacefourrequiredsystemtogeneratetoIisTheproductchoosingfactoownershipofproductincludingofTherecustomer“whyItprotectalicensing.(3) Strategic controlStrategicancillaryrepertoirefirmsservicethroughoncustomers.valuegetsdescribesoraasTheforholdwhichOrganizationalcapturel(3)growth.Strategic dimensions that drives shareholder value growthl(1)thatemphasisandfutureaaofthan2.thandimensions:1.itframeworkshareholdercustomersthewhichdesignthemarketplace.Thethethatbybusinesssuccess.oldbecauseDecember,Journalgoeffort.（二） Why thing go better at COKERickcauses。flowresultsthesomepredictablystatesEngland.inoflookingdiscover economistNecessarilyThe但是也并不是唯一的（ The一是質(zhì)量管理和對糖漿生產(chǎn)工藝進行持續(xù)有效的管理；二是強有力的品牌意識，保持其在國際市場上長盛不衰。ofcantstory,RemarkslTheObligation：在每一個地方，都要拿出贏利的一部分做社會公益事業(yè)。 5萬員工，外籍員工只有 20人。price”.采用資本運作等有效手段，增加股東的價值在可樂公司收購了部分裝瓶商以后，出現(xiàn)了一些非常棘手的問題，主要是：擴大了可樂公司的資產(chǎn)規(guī)模，影響股東收益。tobasedastatementisdevotion(3)operatingthanthekeystrategy.theshareholderand目前，已經(jīng)在東歐、西歐、拉丁美洲、澳大利亞、東南亞等地建立了 （ 4）加快產(chǎn)品的系列化開發(fā)。to大力發(fā)
教學課件相關推薦
鄂ICP備17016276號-1