【正文】 下午 4時(shí) 37分 37秒 下午 4時(shí) 37分 16:37: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 。 2023年 2月 下午 4時(shí) 37分 :37February 1, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :37:3716:37:37February 1, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 16:37:3716:37:3716:37Wednesday, February 1, 2023 ? 1知人者智，自知者明。 16:37:3716:37:3716:372/1/2023 4:37:37 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 下午 4時(shí) 37分 37秒 下午 4時(shí) 37分 16:37: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 2月 下午 4時(shí) 37分 :37February 1, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 2023年 2月 1日星期三 下午 4時(shí) 37分 37秒 16:37: ? 1楚塞三湘接，荊門九派通。 16:37:3716:37:3716:37Wednesday, February 1, 2023 ? 1不知香積寺，數(shù)里入云峰。 16:37:3716:37:3716:372/1/2023 4:37:37 PM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 下午 4時(shí) 37分 37秒 下午 4時(shí) 37分 16:37: ? 沒有失敗，只有暫時(shí)停止成功！。 2023年 2月 下午 4時(shí) 37分 :37February 1, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 1日星期三 下午 4時(shí) 37分 37秒 16:37: ? 1比不了得就不比，得不到的就不要。 16:37:3716:37:3716:37Wednesday, February 1, 2023 ? 1乍見翻疑夢，相悲各問年。 16:37:3716:37:3716:372/1/2023 4:37:37 PM ? 1以我獨(dú)沈久，愧君相見頻。s Sales Forecast SFt = ISFt x Mst Market Attractiveness Criteria ? Market Size ? Market growth rate ? Strength of petition ? Profit potential ? NonEconomic factors ? political, social, legal, cultural Competitive Strengths ? Market Share ? Differential advantages ? Cost advantages ? Reputation ? Distribution capabilities ? Core petencies Problems Relating to International Market Research ? Lack of equivalence of concepts ? Language and contextual differences ? Problems of finding parable and reliable sampling frames ? Differences in quality and reliability of secondary data ? Perceptual differences between decisionmakers and market researchers ? Multiculturality of many countries ? Inadequacy of funds to carry out surveys Rationale and Styles of Interviewing ? Flexibility and adaptability ? Types of interview – Fully structured – Semi structured – Nonstructured ? Conversational interviewing Interviewing process ? Listen more than you speak ? Put questions in a straight forward, clear and nonthreatening manner ? Avoid cues which lead interviewees to respond in a particular way ? Enjoy the interview (or appear to enjoy it) Respondents’ Perception of the Interviewer ? Respondent information censorship ? Treating interviewer as a stranger ? Protecting the anisation ? Creating a nonthreatening atmosphere ? Rapport creating remarks (newspaper article) ? Reconfirming purpose of interview ? Choice of venue and time Validity Checks ? Checking perceptual and factual disagreements ? Issues of wrong recording ? Issues of interviewer misinterpretation ? Memory decay ? Respondent validation checks ? Respondent validation ? Interrespondent validity checks ? External validity checks (Cross validation) The Issue of Vocality ? Whose voice es through in the data? ? Top management? ? Middle or junior managers? ? Workers? ? Expatriate staff? ? The need for multi or balanced vocality Segmenting business markets ? Demographic characteristics ? the nature of the industry, ? the sizes of the panies ? Operating variables, ? pany technology ? nature of products, ? customer capabilities ? Purchasing approaches, ? the manner in which they anise their purchasing process, ? the power structures that characterise the purchase decision making units ? Situational factors ? the urgency of order fulfillment, ? product application, ? the size of order. ? 靜夜四無鄰，荒居舊業(yè)貧。s pa