營(yíng)銷信息的功能(參考版)
2026-01-06 13:21本頁(yè)面
【正文】 2023年 1月 30日星期一 1時(shí) 15分 8秒 01:15:0830 January 2023 ? 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 2023年 1月 30日星期一 上午 1時(shí) 15分 8秒 01:15: ? 1最具挑戰(zhàn)性的挑戰(zhàn)莫過(guò)于提升自我。勝人者有力，自勝者強(qiáng)。 :15:0801:15Jan2330Jan23 ? 1越是無(wú)能的人，越喜歡挑剔別人的錯(cuò)兒。 , January 30, 2023 ? 閱讀一切好書如同和過(guò)去最杰出的人談話。 2023年 1月 30日星期一 1時(shí) 15分 8秒 01:15:0830 January 2023 ? 1空山新雨后，天氣晚來(lái)秋。 。 :15:0801:15:08January 30, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 :15:0801:15Jan2330Jan23 ? 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 , January 30, 2023 ? 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 2023年 1月 30日星期一 1時(shí) 15分 8秒 01:15:0830 January 2023 ? 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 。 :15:0801:15:08January 30, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。 :15:0801:15Jan2330Jan23 ? 1故人江海別，幾度隔山川。 , January 30, 2023 ? 雨中黃葉樹(shù)，燈下白頭人。 Case Study ? Danum Chocolates focused on retailing confectionery. Consider the situation of a pany launching a new premium chocolate. It is intended to test the market of the product. If you were the Marketing manager for this test launch what information would you wish to collect? ? Number sold and outlets where sold ? Awareness of the launch ? Where munication seen ? Conversion of awareness to trial purchases. ? Conversion from trial purchase to adoption by repurchases. ? Demographics of above groups ? Overall performance of the marketing mix: Product attitudes to packaging, size and flavour。于是日本在調(diào)研的基礎(chǔ)之上作出正確的決策。主婦上超級(jí)市場(chǎng)，主人上班，孩子上學(xué)，一個(gè)家庭只有一輛汽車顯然不能滿足需要。其次，隨汽車數(shù)增多，馬路上車流量增多，停車場(chǎng)的收費(fèi)會(huì)提高，因此，只有造小型車才能適應(yīng)擁擠的馬路和停車場(chǎng)。 ? 但是擅長(zhǎng)市場(chǎng)調(diào)查和預(yù)測(cè)的日本汽車制造商，首先通過(guò)表面經(jīng)濟(jì)繁榮，看到產(chǎn)油國(guó)與跨國(guó)公司之間暗中正醞釀和發(fā)展著的斗爭(zhēng)，以及發(fā)達(dá)國(guó)家消耗能量的增加，預(yù)見(jiàn)到石油價(jià)格會(huì)很快上漲。 the basis for analyzing internal datafinancial statements) ? situation analysis: internal data collection ? Informal investigation: exploratory interview with informed persons outside the firm ? Formulating hypotheses ? definition: a tentative explanation for some specific event ? a statement about the relationship among variables and carries clear implications for testing this relationship ? provides a basis for investigation and an eventual determination of its accuracy ? allows the move to the development of the research design ? Research design ? definition: represents a prehensive plan for testing the hypothesis formulated about the problem ? a series of decisions that, taken together, prise a master plan or model for the conduct of the investigation ? Information collecting and analyzing ? including: collecting, processing, analyzing the information ? the most expensive , the most prone to error ? carried out by the pany’ s marketing research staff or by outside firms ? Interpretation and reporting
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