mba電子商務(wù)topic1(參考版)
2025-01-14 11:56本頁面
【正文】 ? Substitution, that there would be a new sales channel for books or that the book itself would be replaced by alternative media. Discussion 28 Intermediation in ECommerce ? Intermediaries (brokers) provide valueadded activities and services to buyers and sellers ? Intermediaries in the physical world are wholesalers and retailers ? Infomediaries: electronic intermediaries that control information flow in cyberspace, often aggregating information and selling it to others ? Edistributor: An emerce intermediary that connects manufacturers (suppliers) with business buyers by aggregating the catalogs of many suppliers in one place—the intermediary’s Web site 29 Infomediaries and the information Flow Model (Turban et al. 2023, p. 48) 30 Roles and value of intermediaries in emarkets ? Search costs ? Lack of privacy ? Inplete information ? Contract risk ? Pricing inefficiencies 31 Disintermediation and Reintermediation ? Disintermediation: Elimination of intermediaries between sellers and buyers ? Reintermediation: Establishment of new intermediary roles for traditional intermediaries that were disintermediated 32 ? Syndication: The sale of the same good (., digital content) to many customers, who then integrate it with other offerings and resell it or give it away free Syndication as an EC mechanism (Turban 06, p. 679) 33 Impacts of EC on Business Processes and Organizations ? Improve direct marketing ? Transforming anizations ? Organizational learning ? The changing nature of work ? Redefining anizations ? EC redefines anizations because it provides them with options that were not available in the past 34 Changes in the Supply Chain (Turban et al. 2023, p. 130) 演講完畢，謝謝觀看！ 。 ? Buyers, the book buying public。1 “Topic 1 Ebusiness Basics” Jun XU Souther
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