【正文】 上午 9時 45分 20秒 上午 9時 45分 09:45: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 。 2023年 1月 上午 9時 45分 :45January 26, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :45:2023:45:20January 26, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 09:45:2023:45:2023:45Thursday, January 26, 2023 ? 1知人者智，自知者明。 09:45:2023:45:2023:451/26/2023 9:45:20 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 上午 9時 45分 20秒 上午 9時 45分 09:45: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 1月 上午 9時 45分 :45January 26, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 2023年 1月 26日星期四 上午 9時 45分 20秒 09:45: ? 1楚塞三湘接，荊門九派通。 09:45:2023:45:2023:45Thursday, January 26, 2023 ? 1不知香積寺，數(shù)里入云峰。 09:45:2023:45:2023:451/26/2023 9:45:20 AM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 上午 9時 45分 20秒 上午 9時 45分 09:45: ? 沒有失敗，只有暫時停止成功！。 2023年 1月 上午 9時 45分 :45January 26, 2023 ? 1行動出成果，工作出財富。 2023年 1月 26日星期四 上午 9時 45分 20秒 09:45: ? 1比不了得就不比，得不到的就不要。 09:45:2023:45:2023:45Thursday, January 26, 2023 ? 1乍見翻疑夢，相悲各問年。 09:45:2023:45:2023:451/26/2023 9:45:20 AM ? 1以我獨沈久，愧君相見頻。 Environmentally friendly Pr a g m a ti cSi m p l i c i ty19%F r e s h D e s i g n7%C a r i n g H e a l th15%L i fe o fR e c o g n i ti o n23%Si m p l y th eb e s t22%R e l e a s e14%27 Fresh Design 新潮設(shè)計 ? Mr. Liu lives in Shanghai, and he is 28 years old. Now he works in a IT pany as client manager. ? He has a high monthly ine but doesn’t want to show success. He likes to use/purchase novel products to show his unique personality. ? During his free time, he likes TV programs or reading articles on finance, real estate, cars, advertising and celebrities. ? He also takes every opportunity to enjoy life. ? For home appliances, the brands like Simens, Electrolux and Samsung are more attractive to him, for these brands have fresh designs. ? He is now using different brands for his stove and hoods, but he intends to replace them by set product next time. 我希望能經(jīng)常使用具有不同外型的家電，讓我感覺新鮮 Different designs of home appliances make me feel fresh 28 各細分對品類的具體需求 Life of Recognition Caring Health Simply the Best Release Pragmatic Simplicity Fresh Design Help me manage foods storage Know the food storage situation without opening the door Easy to find the needed stuffs from it Not make food go bad for long time Make the interior smell pure and fresh Make the room look unitary Make me feel energetic by taking fresh food Make my home look beautiful Be easy to find the needed stuffs from it Make me change the interior layout of the refrigerator freely Make me clearly know the temperature status Not make food go bad for long time Make the interior smell pure and fresh Make me feel energetic by taking fresh food Make me place many stuffs in big size Make little efforts to think about how to use the space Use it without restric tions Make me know the food storage situation without opening the door of it Be easy to find the needed stuffs from it Help not waste food Reduce the frequency of cleaning Not make food go bad for long time Make foods taste good 冰箱 29 客戶品牌在各細分的表現(xiàn) Release Life Recognition Caring Health Simply The Best Pragmatic Simplicity Fresh Design Awareness (73%) (Unaided) (31%) O O O O O O O — O — ＋ ＋ Current Ownership (5%) O O ＋ — O O Familiarity ＋ O O — O — Purchase Intention (30%) ＋ O O — O — Note: + Above Average O Average － Below Average 冰箱 30 案例 2 微型轎車市場細分 對微型轎車的需求 k1_26 適合在各種路況下行駛 k1_19 動力強勁 k1_25 有著同級別產(chǎn)品中最卓越的性能 k1_23 產(chǎn)品經(jīng)久耐用 k1_30 讓我不用再操心添加配置 k1_29 恰好能滿足我的基本需要 k1_31 讓我不用擔(dān)心使用成本 k1_28 空調(diào)能滿足各個季節(jié)的需要 k1_32 讓我不用擔(dān)心油耗 k1_01 能讓我有優(yōu)越感 k1_02 讓我感覺很愜意 k1_03 讓我感覺很時尚 k1_04 表現(xiàn)自我的風(fēng)格和個性 k1_05 能讓我感覺到我用的東西很先進 k1_09 讓我感覺一切盡在掌握 /駕馭之中 k1_08 給我?guī)韮?nèi)心的和諧與平衡 k1_07 給我自由自在的感覺 k1_12 讓我覺得很劃算 k1_14 是市場上最實用的產(chǎn)品 k1_27 價格便宜 k1_16 可以放很多東西在里面 k1_17 讓我駕駛起來不受約束 k1_20 讓我和家人乘坐的很舒適 32 需求的因子分析 性能好 成熟 時尚個性 掌控 便宜實惠 寬敞舒適 穩(wěn)重傳統(tǒng) 設(shè)計新穎 1 2 3 4 5 6 7 8 k1_26 適合在