【正文】 . National Parks, America’s Byways, American movies, etc. SeeAmerica Treasure Hunt Game Concept Cont’d Engage people by activity interest or geographic interest to encourage visitation. All game answers linked to appropriate web sites. TIMING Launched UK at WTM with movie category only to tie in with DOC campaign Launch international at ITB Launch domestic at Pow Wow Game Categories National Parks Scenic Byways American Movies Recreation Outdoors American Cities Amusement Parks Famous Americans Historical Sites Famous Places Just for Fun States Sweepstakes Structure Qualified entry: you must answer three questions to be entered into the sweepstakes. Prizes: Proposed . trips, each with a theme: – America’s Greatest Cities Amtrak – National Parks trip: Four Corners through Las Vegas gateway – Theme parks: Orlando – Movies: Hollywood – Finger Lakes/Niagara Falls – Alaska Cruise Sweepstakes, Cont’d Viral Component: send sweeps entry to three friends and get an additional entry for yourself. Collect names (opt in) for future marketing. . Coop Advertising Opportunities 2023 Reader’s Digest – March Issue (sold out) USA Today – May 6 September 16 National Geographic Traveler – July/August Issue Radio Promotion Packaged promotion using game content 30 prizes per market 5day promotion, 6 questions per day, one prize giveaway per question See America Week (National Tourism Week) May 8 15, 2023 TRADE SHOW Tiein Goal: build traffic to exhibitors in SeeAmerica Pavilions Use Treasure Hunt game questions to promote visitation to booths for answers Drawing at end for grand prize trip to the . Tradeshows UK: WTM, November 811, 2023 Germany: ITB, March 1115, 2023 Worldwide: International Pow Wow, May 37, 2023 Japan: JATA, September 2225, 2023 Brazil: ABAV, October 1923, 2023 TIA UK Cooperative Program with CMG Sunday Times inserts – January 30 (sold out) March 20 September 25 Daily Mail inserts – March 26 September 17 Travel Agent Direct Mail: 16,000 Essentially America: Winter/Spring/Fall Participation Opportunities Use game content in customized promotions Place ads in Roland Berger Cooperative inserts: USA and UK Offer prizes for radio game during See America week, May 8 – 15, 2023 Kart. Jennie, Project Director Anca Ioan, Managing Partner Jon Payne, Project Coordinator Presentation: Eric Chow 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。 is the . travel industry39。 10 – 27 years of age in 2023 72 million, 28% of population 13% of those age 20 – 24 were born outside the . Millennial Generation – Great Potential for the Future Racially and ethnically diverse Very independent Feel powerful But of those age 20 – 24, 50% of men and 36% of women still live with or are dependent on parents Mediasavvy Technology leaders Travel by Minority Groups Increasing Hispanics million persontrips (8% of total) AfricanAmericans million persontrips (7% of total) AsianAmericans million (3% of total) Source: TIA Ethnic Groups to Grow to 50% of Population by 2050 69%31%65%35%61%39%58%43%54%46%50% 50%0%10%20%30%40%50%60%70%80%2023 2023 2023 2030 2040 2050N o n H i s p a n i c W h i teEth n i c G r o u p s% Distribution of Population Source: . Bureau of the Census Hispanics will Increasingly Dominate 3 5 . 64 7 . 85 9 . 81 0 2 . 63 5 . 84 0 . 54 5 . 46 1 . 41 0 . 7 1 4 . 21 8 . 03 3 . 40102030405060708090100110H i s p a n i c s B l a c k s A s i a n s2023 20232023 2050Millions Source: . Bureau of the Census Changing Nature of Work and Leisure Blurring of boundaries of space and time for work and leisure Dramatic growth in work flexibility Reduced need to travel solely for business, but bined business/leisure and leisure travel will grow Both business and leisure travel more motivated by selfactualization Consumer Trends Likely to Build More focus on doing well while doing good Growing interest in making contribution to society Could stimulate rise in “Voluntourism” Increasing emphasis on quality of life and lifestyle enhancement Rising emphasis on environment and sustainability Consumer