戰(zhàn)略分析工具英文ppt34頁(參考版)
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【正文】 Profit Pools and Core Competence Darral G Clarke Professor of Management The Marriott School Brigham Young University 2023/1/19 1 Profit Pools: A Fresh Look at Strategy Orit Gadiesh and James L. Gilbert Harvard Business Review MayJune 1998 2023/1/19 2 THE PC INDUSTRY’S PROFIT POOL ? Value chain focus ? Axes ? Vertical—operating margin ? Horizontal—share of industry data 40% 30 20 10 0 0 100% share of industry revenue microprocessors other ponents personal puters software peripherals services The value chain for the PC industry includes six key activities。 the profitability of the activities varies widely. Manufacturers pete in the largest but leastprofitable segment of the chain. 2023/1/19 3 Darral G. Clarke for BM 499 The Profit Pool Lens ? The profit pool is the total profit earned in an industry at all points along the industry’s value chain ? Segment profitability may vary by customer group, product category, geographic market, or distribution channel ? Profit concentration may be very different than revenue concentration ? Shape of the profit pool reflects the petitive dynamics of a business ? Interactions of panies and customers ? Competitive strategies of petitors ? Product pools are not stagnant 2023/1/19 4 Darral G. Clarke for BM 499 THE . AUTO INDUSTRY’S PROFIT POOL 100% operating margin source: Harvard Business Review, MayJune 1998 auto rental 25% 15 10 5 0 0 share of industry revenue auto manufacturing new car dealers used car dealers auto loans auto insurance aftermarket parts 20 leasing warranty gasoline service repair The automotive industry enpasses many valuechain activities. The way that profits and revenues are distributed among these activities varies greatly. The most profitable areas of the car business are not the ones that generate the biggest revenues. 2023/1/19 5 Darral G. Clarke for BM 499 Profit Pools: Company Examples Companies Automakers UHaul Elevators (OTIS) Harley Davidson Polaroid Core Business Auto manufacturing Truck Rental Elevator Manufacturing Motorcycles Instant Photography Cameras Sources of Highest ROI Auto leasing, insurance Packing materials, storage Service Accessories (consumer products), leasing, service, restaurants Film 2023/1/19 6 Darral G. Clarke for BM 499 Managerial Implications ? Focus on growth and market share can lea
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