【正文】
數(shù)據(jù)挖掘的商業(yè)應(yīng)用 ? 零售業(yè):識(shí)別顧客的購(gòu)買(mǎi)模式 ? 銀行: 偵察欺詐性信用卡使用模式 ? 保險(xiǎn): 理賠分析 ? 醫(yī)療: 識(shí)別出針對(duì)不同病例的成功療法 商業(yè)智能( BI) Business intelligence (BI) transforms business data into conclusive, factbased and actionable information. It allows panies to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. In short, business intelligence is the path to gaining and maintaining your petitive advantage. IBM 。 OLAP體系結(jié)構(gòu) 數(shù)據(jù)集成、轉(zhuǎn)換 數(shù)據(jù)過(guò)濾? ? ? ? ? ?用戶(hù)圖形接口超級(jí)立方體 元數(shù)據(jù)數(shù)據(jù)庫(kù) 數(shù)據(jù)倉(cāng)庫(kù)數(shù)據(jù)挖掘與知識(shí)發(fā)現(xiàn) ? 從現(xiàn)成的已積累的數(shù)據(jù)中發(fā)掘出未知的規(guī)律和知識(shí),是人工智能和數(shù)據(jù)庫(kù)技術(shù)相結(jié)合的產(chǎn)物 ? 幫助企業(yè)管理人員尋找規(guī)