【正文】 1Firstly, it has the overwhelming capital advantage. The producing cost of movie Titanic was as high as 200 million dollars which is more than the total volume of some countries cultural industry. 首先，它有著得天獨厚的資金優(yōu)勢，電影《泰坦尼克》的制作成本高達2億美元，這已經超過一些國家的文化產業(yè)產值的總和。s military or economic might, soft power arises from the attractiveness of a country39。1For example, a traditional factory product pigments, but the pictures that painted by artists employed by a gallery with these pigments are the product of culture industry. 如果一個工廠的產品是顏料，那么它是一個傳統(tǒng)意義上的工廠，但是，某個畫廊雇傭的畫家使用這些顏料所繪制的畫則是文化產業(yè)的產品。For instance, foreign direct investment inflow in Hungary registered during the past 10 years helped finance the modernization of the national economy and speeded up productivity growth and restructuring. 例如，在過去的10年里，在匈牙利登記的國際直接投資推進了國家經濟現代化進程，促進了生產力增長和重建。 The American Marketing Association defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” 美國市場營銷協會將市場營銷的定義為：計劃和執(zhí)行觀念，商品和服務的構思，定價、促銷和分銷以便產生滿足個人、組織和社會目標的交易的過程。 5. The crisis came under speculative attack by the quantum fund of Soros.該危機由索羅斯量子基金的投機性襲擊直接所致。流行的含義是指一個人在選擇工作時可能都會有向更高層次發(fā)展的想法，比如說掙更多的錢，承擔更多的職責，獲取更高的地位、名望和權力。having more responsibility。這意味著使用簡單、快捷、低成本的電子通信手段來進行交易，交易的雙方不必進行面對面的會晤。1A target market:consists of a set of buyers who share mon needs or characteristics that the pany decides to serve.目標市場是企業(yè)在細分市場的基礎上，根據自身資源優(yōu)勢所選擇的主要為之服務的那部分有同樣需求的顧客群體。常用的促銷手段有廣告、包裝、宣傳冊和個人推銷等。place:Place refers to delivering the product,producers must find a costeffective channel of distribution and timely transportation to make their goods and services available where and when the are wanted銷售渠道指的是運送產品的方式，企業(yè)必須要找到一條經濟、快速的渠道來銷售產品，使得顧客在任何地點、任何時間都能夠購買到他們想要的商品。marketing:The process of planning and executing the conception,pricing,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational goals.計劃和執(zhí)行觀念，商品和服務的構思，定價、促銷和分銷以便產生滿足個人、組織和社會目標的交易的過程。D(research and development) 研究與開發(fā)，研發(fā)4capital intensive industry 資本密集型產業(yè)4labor intensive industry 勞動密集型產業(yè)4host country 東道國4jointventure 合資企業(yè)4TNC 跨國公司50、transfer of technology 技術轉移5FDI 國際直接投資5capital intensive 資本密集5B2B 商業(yè)機構對商業(yè)機構的電子商務5B2C 商業(yè)機構對消費者的電子商務5C2B 消費者對商業(yè)機構的電子商務5C2C 消費者對消費者的電子商務（B for business,C for consumer）5cyber world 網絡空間5EDI 電子數據交換5multimedia 多媒體60、G2B(GovernmentBusiness) 企業(yè)與政府間電子商務6online shopping 在線購物6productive industry 經營性產業(yè)6cultural undertaking 文化事業(yè)6soft power 軟實力6hard power 硬實力6integrated circruit 集成電路6economic profits 經濟效益6crative industry 創(chuàng)意產業(yè)6leisure industry 休閑產業(yè)70、silicon barbor 硅港7service industry 服務業(yè),第三產業(yè)7service management 服務管理7health care 衛(wèi)生保健7recreation service 娛樂業(yè)7rental and leasing service 租賃業(yè)7customer relationships 顧客關系7customer value and satisfaction