【正文】 iness through electronic means using simple,fast and lowcost slectronic munications to transact,without facetoface meeting between the two parties of the transaction.電子商務(wù)是指通過電子媒體來進(jìn)行商務(wù)活動(dòng)。這意味著使用簡(jiǎn)單、快捷、低成本的電子通信手段來進(jìn)行交易，交易的雙方不必進(jìn)行面對(duì)面的會(huì)晤。1Culture industry:refers to the productive industry dealing with the cultural production and service.文化產(chǎn)業(yè)是指從事文化生產(chǎn)和提供文化服務(wù)的經(jīng)營(yíng)性行業(yè)1Soft power:lies in the ability to attract and persuade軟實(shí)力是指一個(gè)國(guó)家的吸引力和對(duì)別國(guó)的說服力1Hard power:the ability to coercegrows out of a country’s military or economic硬實(shí)力強(qiáng)調(diào)的一個(gè)國(guó)家的軍事或經(jīng)濟(jì)力量1service:We usually say it is the work done by one person or group that benefits another.我們通常把服務(wù)叫做由個(gè)人或團(tuán)體為獲益他人而做的工作1Service management is the management of service producing industries.服務(wù)管理就是服務(wù)生產(chǎn)行業(yè)的管理1Career:The popular meaning is probably reflected in the idea of moving upward in one’s chosen line of workmaking more money。having more responsibility。and acquiring higher status,higher prestige,and greater power.什么是職業(yè)？職業(yè)的概念有很多含義。流行的含義是指一個(gè)人在選擇工作時(shí)可能都會(huì)有向更高層次發(fā)展的想法，比如說掙更多的錢，承擔(dān)更多的職責(zé)，獲取更高的地位、名望和權(quán)力。六、翻譯（15分）As we have noted, there are two types of basic currency activities: payment of currency as well as borrowing and lending of currency.我們知道,有兩種基本的貨幣活動(dòng):貨幣支付和貨幣借貸. The way to raise funds in financial markets can be categorized into the intermediated and the nonintermediated.在金融市場(chǎng)籌集資金的方式可分為直接籌資和間接籌資.3. International financial markets are markets for financial assets traded by residents and nonresidents outside the internal markets.國(guó)際金融市場(chǎng)是本國(guó)居民與外國(guó)居民交易金融資產(chǎn)的場(chǎng)所.4. Largely because of advances in electronic munication and data processing, the world’s financial markets have bee integrated across national boundaries in the last several decades.主要由于電訊系統(tǒng)和數(shù)據(jù)處理方面的進(jìn)步，在過去數(shù)十年國(guó)際金融市場(chǎng)超越國(guó) 界，日益趨于一體化。 5. The crisis came under speculative attack by the quantum fund of Soros.該危機(jī)由索羅斯量子基金的投機(jī)性襲擊直接所致。The word “create” gives marketing an anticipatory dimension and emphasizes the forwardlooking approach necessary to identify future needs and wants. “創(chuàng)造”一詞使得市場(chǎng)營(yíng)銷有了一個(gè)可以預(yù)期的空間，并且強(qiáng)調(diào)了發(fā)展性的眼光對(duì)于確定未來需求的必要性。 The American Marketing Association defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” 美國(guó)市場(chǎng)營(yíng)銷協(xié)會(huì)將市場(chǎng)營(yíng)銷的定義為：計(jì)劃和執(zhí)行觀念，商品和服務(wù)的構(gòu)思，定價(jià)、促銷和分銷以便產(chǎn)生滿足個(gè)人、組織和社會(huì)目標(biāo)的交易的過程。 Evidences shows that foreign direct investment (FDI) by TNCs and the foreign currencies that TNCs provide can improve the economic performance of the countries in which they operate. 事實(shí)說明，跨國(guó)公司的直接投資和資本往來可明顯地促進(jìn)東道國(guó)的經(jīng)濟(jì)增長(zhǎng)。For instance, foreign direct investment inflow in Hungary registered during the past 10 years helped finance the modernization of the national economy and speeded up productivity growth and restructuring. 例如，在過去的10年里，在匈牙利登記的國(guó)際直接投資推進(jìn)了國(guó)家經(jīng)濟(jì)現(xiàn)代化進(jìn)程，促進(jìn)了生產(chǎn)力增長(zhǎng)和重建。 It should be noted that the term industry is rather loose here – it has lost its relationship to factories and manufacture (though it always retained its active association with industriousness which was never restricted to manufacture) . “產(chǎn)業(yè)”在這里是一個(gè)很廣泛的概念——在這里，它和工廠，制造業(yè)等名詞沒有必然的聯(lián)系（但是它仍然和勤奮密切相關(guān)，不過，勤奮并不限于制造業(yè)）。1For example, a traditional factory product pigments, but the pictures that painted by artists employed by a gallery with these pigments are the product of culture industry. 如果一個(gè)工廠的產(chǎn)品是顏料，那么它是一個(gè)傳統(tǒng)意義上的工廠，但是，某個(gè)畫廊雇傭的畫家使用這些顏料所繪制的畫則是文化產(chǎn)業(yè)的產(chǎn)品。1Whereas hard power—the ability to coerce—grows out of a country39。s military or economic might, soft power arises from the attractiveness of a country39。s culture, political ideals, and policies. 硬實(shí)力強(qiáng)調(diào)的一個(gè)國(guó)家的軍事或經(jīng)濟(jì)力量，軟實(shí)力則來自一個(gè)國(guó)家文化上的吸引力，政治理念及政策等方面1The influence of culture industry to New York is not limited to economy and employment opportunity, but has formed a new effect for the city’s development. 它對(duì)紐約發(fā)展所產(chǎn)生的影響不僅僅局限于經(jīng)濟(jì)、就業(yè)方面，而是形成某種整體效應(yīng)來促進(jìn)城市的整體發(fā)展。1Firstly, it has the overwhelming capital advantage. The producing cost of movie Titanic was as high as 200 million dollars which is more than the total volume of some countries cultural industry. 首先，它有著得天獨(dú)厚的資金優(yōu)勢(shì)，電影《泰坦尼克》的制作成本高達(dá)2億美元，這已經(jīng)超過一些國(guó)家的文化產(chǎn)業(yè)產(chǎn)值的總和。