旅游業(yè)概論課程內(nèi)容(參考版)
2025-07-01 19:44本頁面
【正文】 四．推薦閱讀書目《國(guó)際結(jié)算》蘇宗祥 主編九五規(guī)劃重點(diǎn)教材《國(guó)際支付與結(jié)算》王益平 主編清華大學(xué)出版社《國(guó)際商會(huì)跟單信用證操作指南》（ICC） 515附錄： 題型舉例I. Multiple Choices: Directions: There are 10 inplete sentences in this part. For each sentence there are four choices marked A),B),C),and D).Choose the ONE answer that best pletes the sentence.1. _______refer to temporary visitors staying in a country less than 24 hours, for the same purposes, but excluding transit passengers.A. Excursionists B. Domestic touristsC. International tourists D. Tourists2. _______can include business people traveling, presumably on expenses, convention delegates, and those visiting friends or relatives.A. Business tourism B. Leisure tourismC. National tourism D. International tourism3. _______refers to travel by residents in their own country.A. Internal tourism B. Leisure tourismC. Business tourism D. International tourism4. _______ refers to internal travel and outbound tourism.A. National tourism B. International tourismC Business tourism D. Leisure tourism5. _______may be a country, region or city to which visitors travel as their main objective. A. A destination B. A transit pointC. A stopover D. A generating areaII. Blankfilling:Directions: Try to plete the following sentences by using the words you learned.1. _____prises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.2. People who travel to and stay in countries other than their normal country of residence for less than a year are described as_____. 3. People who travel and stay overnight within the boundaries of their own country are classified as _____.4. _____ is normally held to include travel for recreation or holidays, sport health, religion or study. 5. _____can include business people traveling, presumably on expenses, convention delegates, and those visiting friends or relatives. III. True or False:Directions: Decide whether the following statements are true or false. Write ‘T’ for ‘true’ and ‘F’ for ‘false’.1. The tourism industry is a single industry.( )2. Tourism is a service rather than a tangible good. ( )3. Tourism cannot be brought to the consumer。2．考核要求識(shí)記：旅游業(yè)對(duì)環(huán)境的影響、旅游業(yè)的社會(huì)文化影響。第三節(jié) 應(yīng)對(duì)旅游業(yè)的社會(huì)文化影響掌握應(yīng)對(duì)旅游業(yè)的社會(huì)文化影響的一些措施。第一節(jié) 倡導(dǎo)實(shí)行可持續(xù)發(fā)展的旅游業(yè) 掌握實(shí)行可持續(xù)發(fā)展的旅游業(yè)的一些措施。二． 學(xué)習(xí)要點(diǎn) i. 旅游業(yè)對(duì)環(huán)境的影響本章節(jié)中，了解旅游業(yè)對(duì)環(huán)境的影響：消耗自然資源，帶來各種環(huán)境污染，對(duì)環(huán)境造成侵蝕，對(duì)植被和生態(tài)造成破壞。面對(duì)這些問題，我們要保護(hù)自然資源，倡導(dǎo)實(shí)行可持續(xù)發(fā)展的旅游業(yè)。第三節(jié) 旅游從業(yè)人員相關(guān)事宜三．考核目標(biāo)1．考核知識(shí)點(diǎn)：幫助游客的輔助服務(wù)有哪些2．考核要點(diǎn)：旅游從業(yè)人員相關(guān)事宜四．推薦閱讀書目《旅游業(yè)概論》 外語教學(xué)與研究出版社第十二章 旅游業(yè)的社會(huì)和環(huán)境影響一．學(xué)習(xí)目的和要求通過本章的學(xué)習(xí)，主要掌握旅游業(yè)所帶來的社會(huì)和環(huán)境影響。 領(lǐng)會(huì)：與顧客建立業(yè)務(wù)的程序。第五節(jié) 誰來承擔(dān)運(yùn)輸費(fèi)用和風(fēng)險(xiǎn)三．考核目標(biāo)知識(shí)點(diǎn)：旅游代理人的作用，接待顧客的技能，與顧客溝通的技巧，與顧客建立業(yè)務(wù)的程序等。第三節(jié) 旅行社應(yīng)具有的技能與能力 掌握旅行社在運(yùn)營(yíng)機(jī)制下，其員工應(yīng)具有的必要技能，包括與顧客進(jìn)行溝通的技巧，與顧客建立業(yè)務(wù)的程序等。尤其是其對(duì)顧客的重要作用。四，推薦閱讀書目《旅游業(yè)概論》 外語教學(xué)與研究出版社第十章 旅游零售業(yè)一．學(xué)習(xí)目的和要求通過本章的學(xué)習(xí)，主要掌握旅游代理人在旅游業(yè)中的作用、同其他環(huán)節(jié)的關(guān)系，如何建立和經(jīng)營(yíng)旅行社，以及經(jīng)營(yíng)旅行社應(yīng)該具有的能力，如何同顧客進(jìn)行溝通等問題。二．學(xué)習(xí)要點(diǎn)：了解第一節(jié) 旅行運(yùn)營(yíng)商的作用從消費(fèi)者的角度進(jìn)行分析第二節(jié) 旅行運(yùn)營(yíng)商的特殊作用從旅游運(yùn)營(yíng)商的分類不同進(jìn)行分析第三節(jié) 旅
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