【正文】 wide.Posting Date The date on which Posters i。7 wide.Poster EightSheet An advertising panel with copy area measuring 539。s threetiered system of metro area classification. PMSAs are characterized as metropolitan areas having a total population of 1 million or more, anchored by a large urbanized county or cluster of counties with strong internal economic and social links. By definition, PMSAs are the ponents of Consolidated Metropolitan Statistical Areas (CMSAs) which represent the third tier and are made up of two or more contiguous PMSAs.PortaPanel A mobile Poster panel which may be wheeled to a given location. Frequently used for merchandising purpose at retail or other locations for special events.Poster A term used for advertising messages that are posted on advertising structures.Poster Bleed A poster panel advertisement with no blanking paper used. Copy extends to the molding on each side as well as from top to bottom.Posterizatioin A design developed in a manner or style characteristic of pictorial art posters. All color elements are flat toned, but arranged in a way that gives the main illustration/ product a three dimensional effect, with bold contrasts.Poster Panel An advertising structure on which Posters are displayed.Poster 30Sheet An advertising panel with copy area measuring 939。s contract.Permit A license granted by the state and/ or locality to authorize a sign structure on a site. All states have laws requiring state permits for billboards along the Interstate and FederalAid Primary highways. Localities may also require permits for billboards.Phone Kiosks Backlit displays affixed to street telephone facilities.Plant The term plant refers to an OutofHome advertising pany. It may also refer to all the advertising structures in a market operated by such a pany.Plant Capacity Refers to the total number of advertising panels in a given plant. Sometimes referred to as inventory.Plant Operator A pany or individual who operates and maintains OutofHome advertising structures.Plant Rep (Representative) An agent who represents more than one plant operator in different markets。 can also refer to coverage (percentage of population potential exposed to the advertising). OutofHome media can also be sold in sub markets (portions of larger metro areas).Mass Transit/ Mass Transportation Public conveyances such as buses, trains, subways and other rapid transit muter systems.Media Mix The bination of media types used together to meet the objectives of a media plan. OutofHome media tends to enhance the overall effectiveness of various media mixes, particularly by costeffectively increasing reach and frequency.Molding (Trim) The frame of metal, plastic or wood which surrounds the face of an advertising structure.Monopole/ Unipole Structures fabricated on single steel pole or column.MSA (Metropolitan Statistical Area) The . Government uses a threetiered classification of metro markets. The purpose of the Census system of market designation is to enable federal agencies to use consistent geographic definitions when collecting and disseminating metro area statistics. The basic unit is called an MSA Metropolitan Statistical Area which is defined as a geographic area prising a significant population nucleus together with adjacent munities which have a high degree of economic and social integration with that nucleus.Multiple Facing Advertising location where there are two or more adjacent (within 2539。LLine of Travel The center of a lane of traffic moving in one direction.Lithography A popular printing method for producing large quantities of Poster paper in full color.Load Factor (Vehicle Load Factor) The average number of persons riding in each vehicle. Determined through national research and syndicated and government research reports.Location Codes Letters used to designate the location of an advertising display on a street. Standard abbreviations used are: E/S east side, W/S west side, N/S north side, S/S south side.Location List List describing the location of all panels in a GRP/ Showing.Location Map A map of the market with dots indicating the location of the displays for a specific GRP/ ShowingM Mall Displays Backlit advertising structure located at strategic points in shopping malls。 includes World Wide Web which is envisioned by OutofHome industry as future interactive service for market data, inventory listings, video drivebys, sales transactions, as well as other uses.JNo items available. copy area 15 ? high x 63 wide.HighSpot Bulletin Large advertising structures located at strategic places which permit opportunities for very high audience levels of exposure.Highway Beautification Federal billboard legislation, sometimes called ACT (HBA) the Lady Bird Act, passed in 1965 and signed by President Lyndon B. Johnson. The HBA mandates state billboard controls on Interstate, FederalAid Primary highways and the new National Highway System. I Illegal Sign A sign or billboard unlawfully erected or maintained. Expeditious removal of illegal signs without pensation is supported by the OAAA and related industry trade associations.Illuminated Advertising displays with electrical equipment installed for illumination of the message at night, or in early morning darkness.Imprints Name of the plant operator affixed to the bottom portion of the structure molding.Imprints Dealer Strip imprinted with the name, address and/ or phone number of the local dealer handling the product/ service being advertised. Commonly placed across the bottom 20 of Poster panels.Inflatables Gasfilled, threedimensional displays for use at pointofsale or special events。Gs message beyond the period specified in the contract.Extensions T