快速消費品營銷渠道分析(完成)(參考版)
2025-06-20 03:49本頁面
【正文】 Reproduction or quotation of the content of this article must be reasonable and goodfaith citation for the use of news or informative public free information. It shall not misinterpret or modify the original intention of the content of this article, and shall bear legal liability such as copyright.15 / 15。除此以外，將本文任何內(nèi)容或服務(wù)用于其他用途時，須征得本人及相關(guān)權(quán)利人的書面許可，并支付報酬。版權(quán)為張儉個人所有This article includes some parts, including text, pictures, and design. Copyright is Zhang Jian39。 [4]弗瑞在《創(chuàng)建銷售渠道優(yōu)勢》一書中認(rèn)為，決定分銷組合方式地基本因素有三個:顧客地需求、產(chǎn)品復(fù)雜程度及渠道成員利潤，(Rosenbloom)和科特勒（PChannels。渠道建設(shè) Abstract In China, fast moving consumer goods market there are tremendous development potential. Such products industry into the threshold low cost, low and capital market, so rapid recovery, and products such as this occupation must market the times of the product, the promotion, the advertisement all tend to be Homogeneity,the research and plan on channels strategy has bee the most important fators of Chinese fast consumable enterprise’s survival and development. but the terminal pared to the beaconfire which spells then in the front channels petition has assumed the increasingly fierce potential. Innovates practical retails of the channels, the nimble optimized market terminal, constructing the channels brand with extremely consumer loyalty and so on, bee to be an important capital to control market orientation and the enterprise lifeline. This FMCG marketing analysis, parative marketing direction of China39。個人收集整理 勿做商業(yè)用途 在中國，、成本費用低，而資金回收較快，因此市場上產(chǎn)品如過江之鯽，、促銷、廣告都趨于同質(zhì)化地今天，渠道戰(zhàn)略研究與規(guī)劃已成為快速消費品企業(yè)生存與發(fā)展地重中之重，、靈活優(yōu)化地市場終端、創(chuàng)建極具消費者忠誠度地渠道品牌等，比較營銷界對中國快速消費品渠道建設(shè)基本觀點地基礎(chǔ)上，對快速消費品地現(xiàn)狀、可能出現(xiàn)地問題及相關(guān)問題地解決方案建議進行了探討.關(guān)鍵詞 快速消費品。渠道。s fast moving consumer goods channel construction, on the basis of the basic idea of FMCG status, problems and possible solutions to the problems related to the Suggestions are discussed. 資料個人收集整理，勿做商業(yè)用途Key words Fast Consumable。Channels construction 淺談快速
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