【正文】 他們可以這么干，你也可以！趕快開(kāi)始你的郵件列表計(jì)劃吧，郵件列表是成功進(jìn)行電子郵件營(yíng)銷的最重要內(nèi)容。一封成功的電子郵件總是要經(jīng)過(guò)檢查的，這是必須的步驟。必須了解這一新興媒體的特點(diǎn)，盡量節(jié)約收件人的上網(wǎng)時(shí)間。 6. 郵件越短越好 在使用傳統(tǒng)營(yíng)銷手段時(shí)，有的推銷文章越長(zhǎng)越有說(shuō)服力，電子郵件則不同。 5. 把文件標(biāo)題作為郵件主題 主題是收件人首先可以看到的，如果主題富有吸引力，而且新穎、可以激發(fā)興趣, 才能促使他們打開(kāi)你的電子郵件。 3. 文檔留有足夠的邊距 把每行限制在 64 個(gè)字符或更少些。無(wú)論在網(wǎng)上還是網(wǎng)下，在你所使用的顧客信息登記表上都要為電子郵件地址安排一個(gè)顯著的位置。 下列內(nèi)容將會(huì)受到歡迎：——“最后一分鐘”的提示； —— 特別的優(yōu)惠； —— 產(chǎn)品的最新信息；—— 他所在行業(yè)最前沿的新聞。 電子郵件營(yíng)銷“正確”的方法僅有一個(gè)：發(fā)郵件給那些首先與你聯(lián)系的潛在客戶。 但是，如果你正確使用電子郵件而不是另人討厭的方法, 你不僅能賺錢而且十分安全。結(jié)果可能是遭到那些被你激怒的人們的強(qiáng)烈抗議，甚至?xí)盏诫娮余]件炸彈。 promotion?Less than % 19% % 18% 12% 23% 25% 23% 510% 12% 1020% 5% More than 20% 0% . How difficult is it to find sponsors for your newsletter? Very difficult 26% 29% 21% 14% Very easy 11% he value of an mailing list is from its audience. It is a very targeted audience. It is interesting to see that in general it is more effective to carry your own information than carry others.9. Unsolicited sUnsolicited s are attractive because it costs much less. But at the same time people are scared by it because it may bring unexpected consequences to a web business. Please read the numbers below with caution. The statistics is based on a relatively smaller sample size (about 56 observations).. Have you used unsolicited s to promote your products/services? Yes 24%No 76% . If you have used unsolicited promotion, what is the positive response rate of such unsolicited promotion?Less than % 29% % 19% 12% 9% 25% 22% 510% 10% More than 10 12% . If you have used unsolicited promotion, what is the flamed response rate of such unsolicited promotion?Less than % 48% % 15% 12% 19% 25% 9% 510% 6% More than 10 4% . If you have used unsolicited promotion, have you ever suffered any loss by sending unsolicited s? Yes 22% No 78% . If you have used unsolicited promotion, do you remend such unsolicited promotion to other web marketers?Yes 28%No 72%10. Key drivers to success To develop an effective strategy, we need to understand what the key drivers are to the success of an mailing list. Using the Key Driver Analysis technique, we have identified the relative importance of the factors that may influence the success of an mailing list. All together, these factors contribute about 50% to the success of an mailing list.1. The contents in my newsletter are unique. 2% 2. I honestly follow the opin and opout policies. 1%3. My newsletter meets readers39。Objectives and effectiveness People create mailing lists for different purposes. How effective is mailing lists to fulfil these objectives?. What is the primary purpose of your newsletter(s)?Building munity 23% Promoting products/services 32% Branding 7% Communication 21% Generating revenue 7% Publishing 4% Other 7% . Compare to other web marketing tools, how effective is your newsletter(s) in building a munity?Very effective 29% 28% 26% 9% Very ineffective 9% . Compare to other web marketing tools, how effective is your newsletter(s) in promoting products/services? Very effective 20% 29% 35% 12% Very ineffective 4% . Compare to other web marketing tools, how effective is your newsletter(s) in branding?Very effective 23% 29% 29% 13% Very ineffective 7% . Compare to other web marketing tools, how effective is your newsletter(s) in building customer relationship? Very effective 31% 36% 23% 7% Very ineffective 4% . Compare to other web marketing tools, how effective is your newsletter(s) in generating revenues? Very effective 13% 17% 26% 28% Very ineffective 17% If you want to make money directly from your mailing list, it seems it is not the best idea. Instead, it is a time and money consuming process. The data show that an mailing list is most effective in building munities and relationship with your customers.5. Costs of mailing listsMaintaining an mailing list is a time and money consuming task. Therefore before you create a list, you need to know what you are going to pay for it.. How often do you publish your newsletter(s)?Daily 3% Several times a week 6% Weekly 24% Biweekly 12% Monthly 33% Quarterly 5% Irregularly 18% . On average how costly is it to maintain your newsletter(s)?$0 per month 41% $1$10 per month 14% $11$20 per month 10% $21$50 per month 13% $51$100 per month 6% More than $100 per month 17% . On average how many hours do you (or your staff) need to maintain and publish your newsletter(s) each week?Less than 5 hours 64% 510 hours 23% 1115 hours 4% 1520 hours 5% More than 20 hours 5% No pains, no gains. If you want to publish a good newsletter, you need to invest a considerable amount of time in it. As well, if you want to maintain a large mailing list efficiently, a good mailing list host service is worth of the money you pay.As we will discuss later, to publish your newsletter frequently and to maintain good munications with your readers are the key drivers to success. All these need your investment of time and money.6. Importance and efforts Is an mailing list important to a web business? Have