【正文】 ？ General speaking, how much do you like the packaging, please use 15。 繼續(xù) Continue Q45a請(qǐng)問(wèn)您為什么這么認(rèn)為？ Why? Please give reasons ________________________________________________________________________________ _________________________________________________________________________________（過(guò)低而讓人懷疑產(chǎn)品品質(zhì)）價(jià)格分別是多少？ What is the reasonable price and the acceptable lowest and highest prices for this product? 最容易接受的價(jià)格 Most acceptable price過(guò)高的價(jià)格Too high price過(guò)低而讓人懷疑品質(zhì)的價(jià)格Too low price to trigger suspicion in qualityB類2：My Hawaiian部分產(chǎn)品代號(hào)____[訪問(wèn)員：現(xiàn)在我將出示（另）一個(gè)巧克力產(chǎn)品的包裝（記錄包裝代號(hào)___）][給被訪者足夠的時(shí)間觀察包裝，然后問(wèn)以下問(wèn)題]Interviewer: Now I will display a packaging (write down packaging code)Give respondents enough time to inspect before they answer questions？還有嗎？還有嗎？ What is your first impression of the packaging? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card ，您對(duì)這個(gè)包裝的喜歡程度如何？請(qǐng)用15分來(lái)表示，1分代表非常不喜歡，5分代表非常喜歡。 跳至Q46a Go to Q46 a 可能不會(huì)購(gòu)買 Probably not 2 224。 跳至Q46a Go to Q46a 可能會(huì)購(gòu)買 Probably will 4 224。？ General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 15 freely to express your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like it/Dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1Q36a 您喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packaging do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________Q37a您不喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packing do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card Q38a 對(duì)于這包裝的每個(gè)部分，請(qǐng)用15分來(lái)表示您對(duì)這個(gè)包裝的印象？ Your impression on each part of the packing, using 15 to indicate [從打X的開(kāi)始循環(huán)] Rotate from X非常好Extremely good比較好Somewhat good一般/無(wú)所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色彩 Colour 543219圖案 Pattern 543219設(shè)計(jì)風(fēng)格 Design style 543219形狀 Shape 543219包裝方式 Pack method543219字體 Font 543219尺寸 Size 543219包裝材質(zhì)/質(zhì)感 Material 543219[出示示卡]Q39a 請(qǐng)?jiān)倏匆幌掳b，我想問(wèn)您對(duì)這種包裝的產(chǎn)品印象。 繼續(xù) Continue Q32c請(qǐng)問(wèn)您為什么這么認(rèn)為？ Why? Please give reasons ________________________________________________________________________________ _________________________________________________________________________________（過(guò)低而讓人懷疑產(chǎn)品品質(zhì)）價(jià)格分別是多少？ What is the reasonable price and the acceptable lowest and highest prices for this product? 最容易接受的價(jià)格 Most acceptable price過(guò)高的價(jià)格Too high price過(guò)低而讓人懷疑品質(zhì)的價(jià)格Too low price to trigger suspicion in quality B類產(chǎn)品測(cè)試部分B類1：My Hawaiian部分產(chǎn)品代號(hào)____[訪問(wèn)員：現(xiàn)在我將出示一個(gè)巧克力產(chǎn)品的包裝（記錄包裝代號(hào)___）][給被訪者足夠的時(shí)間觀察包裝，然后問(wèn)以下問(wèn)題]Interviewer: Now I will display a packaging (write down packaging code)Give respondents enough time to inspect before they answer questions？還有嗎？還有嗎？ What is your first impression of the packaging? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card ，您對(duì)這個(gè)包裝的喜歡程度如何？請(qǐng)用15分來(lái)表示，1分代表非常不喜歡，5分代表非常喜歡。 跳至Q33c Go to Q33c 可能不會(huì)購(gòu)買 Probably not 2 224。 跳至Q33c Go to Q33c 可能會(huì)購(gòu)買 Probably will 4 224。？ General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 15 freely to express your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like it/Dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1Q23c 您喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packaging do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________Q24c您不喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packing do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card Q25c 對(duì)于這包裝的每個(gè)部分，請(qǐng)用15分來(lái)表示您對(duì)這個(gè)包裝的印象？ Your impression on each part of the packing, using 15 to indicate [從打X的開(kāi)始循環(huán)] Rotate from X非常好Extremely good比較好Somewhat good一般/無(wú)所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色彩 Colour 543219圖案 Pattern 543219設(shè)計(jì)風(fēng)格 Design style 543219形狀 Shape 543219包裝方式 Pack method543219字體 Font 543219尺寸 Size 543219包裝材質(zhì)/質(zhì)感 Material 543219[出示示卡]Q26c 請(qǐng)?jiān)倏匆幌掳b，我想問(wèn)您對(duì)這種包裝的產(chǎn)品印象。 繼續(xù) Continue Q32b請(qǐng)問(wèn)您為什么這么認(rèn)為？ Why? Please give reasons ________________________________________________________________________________ _________________________________________________________________________________（過(guò)低而讓人懷疑產(chǎn)品品質(zhì)）價(jià)格分別是多少？ What is the reasonable price and the acceptable lowest and highest prices for this product? 最容易接受的價(jià)格 Most acceptable price過(guò)高的價(jià)格Too high price過(guò)低而讓人懷疑品質(zhì)的價(jià)格Too low price to trigger suspicion in qualityA類3：Hawaiian Host部分產(chǎn)品代號(hào)____[訪問(wèn)員：現(xiàn)在我將出示（另）一個(gè)巧克力產(chǎn)品的包裝（記錄包裝代號(hào)___）][給被訪者足夠的時(shí)間觀察包裝，然后問(wèn)以下問(wèn)題]Interviewer: Now I will display another packaging (write down packaging code)Give respondents enough time to inspect before they answer questions？還有嗎？還有嗎？ What is your first impression of the packaging? Probe _________________________________________________________