市場營銷策劃-新加坡升濤灣案例分析(參考版)
2025-02-24 10:38本頁面
【正文】 房地產(chǎn)市場大體走勢 General Real Estate Market Trends（房地產(chǎn)市場大體走勢） ? Recent spate of events like the US subprime crisis and government policies like the abolishment of the deferred payment scheme (DPS) and the increase in development charges led to the stagnation, or even decline of the property market. ? With the reduced GDP growth prediction of 4%6%, coupled with a credit crunch, demand may stagnate, as buyers are likely to be more conservative. Synergy effect from major projects carried on along Marina Bay such as IR, F1, Singapore Flyers, etc. ? Boost Singapore’s attractiveness as a premium destination for business and leisure visitors from around the world ? One of the marketing factors for the residential projects along Sentosa cove ? Raising profile of the SC Global brand 新加坡新ＣＢＤ濱海灣近期主要項目方案規(guī)劃對住宅市場的總體影響 Marketing Strategies 市場營銷策略 Common Marketing Strategies used in previous projects ? Existing Projects （現(xiàn)有項目） Source: ? Significant Characteristics of SC Global’s Products: （ SC Global住宅產(chǎn)品的重要特征） ? Prime location （黃金地段） ? Uniqueness of design, layout and finishes （唯一設(shè)計） ? Prime Location （黃金地段） Source: Some examples of Uniqueness of design, layout and finishes （唯一設(shè)計） ? The Marq Source: ? 15meter cantilevered lap pool in every unit （每套房間都擁有獨立的15米長懸吊式游泳池） ? doublevolume spaces （客廳、餐廳以及廚房范圍擁有 ） ? resortstyle steam room in every unit （每套房間擁有獨立的度假村式蒸汽房） ? 2500 sqm sky terrace with botanical retreat spread over （ 2500平方米空中露臺花園） ? exclusive dedicated lift from ground floor to penthouses （直接通向屋頂公寓的獨立電梯） ? Hilltops Source: Some examples of Uniqueness of d
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