【正文】 本報告不是出售或收購項目的報告。其內(nèi)容和資料僅對已簽署投資意向的投資者公開。商業(yè)計劃書是一份全方位的項目計劃，其主要意圖是遞交給投資商，以便于他們能對 企業(yè)或項目做出評判，從而使企業(yè)獲得融資。此外還要對自己產(chǎn)品所具有的優(yōu)勢作分析， 對未來市場變化趨勢作預測。競爭分析中要對全部競爭產(chǎn)品及競爭廠家作出描述與分析。市場分析的核心內(nèi)容是在市場細分的基礎上確定目標市場。介紹組織結構時要注意以下問題： 1．主要管理人員和專業(yè)人員的發(fā)展 路徑是怎樣的？他們具有哪 些技能？ 2．公司未來的組織機構是怎樣的？ 3．誰將成為部門領導者？ 4．在哪些領域的管理應該加強？ 5．報酬機制如何？ 團隊結構介紹，例如： of the xxx people who make up the development staff, there are xxx founders who hold the following positions: xxx, president xxx, vice president of finance xxx, vice president of marketing xxx, vice president of sales xxx, vice president of engineering xxx, vice president of research xxx, vice president of operations xxx, director of marketing xxx, manager xxx development xxx, corporate attorney 管理人員描述，例如： xxx, president xxx degree, university of xxx xxx’ s professional experience includes many different areas in the xxx industry. 人力資源需求，例如： staff is required to properly support marketing, sales, research, and support functions. 第五講：產(chǎn)品分析 (the product/service) 產(chǎn)品介紹應包括以下內(nèi)容： 1．產(chǎn)品名稱 2．性能及特性 3．產(chǎn)品所處的生命周期 4．產(chǎn)品的市場競爭力 5．產(chǎn)品的研究和開發(fā)過程 6．發(fā)展新產(chǎn)品的計劃和成本分析 7．產(chǎn)品的市場前景預測 8．產(chǎn)品的品牌和專利 此外，還要從顧客和投資者角度出發(fā)回答下面的問題： 1．顧客希望企業(yè)的產(chǎn)品能解決什么問題，顧客能從企業(yè)的產(chǎn)品中獲得什么好處？ 2．企業(yè)的產(chǎn)品與競爭對手的產(chǎn)品相比有哪些優(yōu)缺點，顧客為什么會選擇本企業(yè)的產(chǎn) 品？ 3．為什么用戶會大批量地購買企業(yè)的產(chǎn)品？ 4．本公司能提供哪些購買便利？ 5．企業(yè)為自己的產(chǎn)品采取了何種保護措施，企業(yè)擁有哪些專利、許可證，或與已申請專利的廠 家達成了哪些協(xié)議？ 6．為什么企業(yè)的產(chǎn)品定價使企業(yè)產(chǎn)生足夠的利潤？ 介紹產(chǎn)品，例如： this capability for xxx is a unique feature enjoyed by 專利保護，例如： our product(s) is protected under the following: 產(chǎn)品價格優(yōu)勢，例如： regarding cost savings (product/service) will save our customers money in terms of xxx. 產(chǎn)品測試，例如： 產(chǎn)品特性描述，例如： xxx is another powerful feature. this includes xxx. xxx saves a tremendous amount of time when xxx. 第六講：市場分析 (market analysis) 這部分內(nèi)容包括行業(yè)分析、市場分析和競爭分析。一般需要介紹的管理人員有：總裁、常務副總裁、人事部總監(jiān)、營銷副總裁、財務副總裁、生產(chǎn)部總監(jiān)。 企業(yè)的基本目標，例如： the primary objectives of our anization are to: a b c 投資收益率 (roi)，例如： based on a xxx% market share for our xxx product by 20xx, we estimate our return on investment to be xxx%. 財務目標，例如： last year this year next year sales $ volume unit volume % increase/decrease share of market gross profit manufacturing fully burdened marketing expenses advertising sales promotion trade allowances other 欲計將來增長、改進的目標，例如： other objectives we have set for ourselves include xxx. services) by xxx% by 20xx. we plan to add xxx (retailers, distributors, service centers) per month/year and we will have a total of xxx (retailers, distributors) by 20xx. 第四講：組織結構 (management)投資者考察企業(yè)時，管理是最為重要的因素。企業(yè)目標的實現(xiàn)時間較長，一般為三到五年或者更長時間。 概述應包括的基本內(nèi)容有： 企業(yè)的宗旨，例如： in 2020, abc corporation was created to... now, abc corporation is at a point where? 背景介紹，例如： for many years people have? the condition of the industry today is such that? 產(chǎn)品或服務及市場競爭情況，例如： and proprietary construction tool 企業(yè)目標，例如： prominent market position. we feel that within 5 years abc corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. 管理團隊和管理組織，例如 our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with? 市場策略，例如： the fundamental thrust of our marketing strategy consists of? 財務狀況和計劃，例如： in 5 years we will have? and our investors will be able to? 結論，例如： abc corporation enjoys an established trackrecord of excellent support for our customers. their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the? 第二講：現(xiàn)狀分析 (present situation) 這部分盡可能簡明扼要而又全面地介紹公司的 情況，以及公司所在行業(yè)的信息。 篇八：商業(yè)計劃書英文模板 篇一：英文商業(yè)計劃書模板 英語商業(yè)計劃書（ business plan） 第一講：概述 第二講：現(xiàn)狀分析 第三講：目標確定 第四講：組織結構 第五講：產(chǎn)品分析 第六講：市場分析 第七講：市場策略 第八講：生產(chǎn)分析 第九講：財務分析 第十講：附件 第一講：概述 (executive summary) 概述是整個商業(yè)計劃的第一部分，相當于整個商業(yè)計劃的濃縮，使整個商業(yè)計劃的精華所在。厚度在 4— 19mm范圍內(nèi)任意選擇。 Product scope of the pany: auto safety glass, safety glass for construction machineries, safety glass for architectures, safety glass for illuminating appliance and home electric appliance, special safety glass etc. 汽車用安全玻璃有：大型高級客車前擋風夾層安全玻璃、側窗用彎型鋼化安全玻璃、后擋風多曲面鋼化安全玻璃、貨車全車用安全玻璃。（中國秦皇島北戴河渤海 安全玻璃有限公司已通過 ISO9001— 2020 質(zhì)量管理體系認證、產(chǎn)品質(zhì)量通過 GB9656— 2020《汽車安全玻璃》標準、取得 3C 產(chǎn)品質(zhì)量認證） Rise Safety Glass Co., Ltd owns high level technical staff and management team, plete and sophisticate productive process and technologies which keep pace with world level development. The pany is therefore capable enough to execute effective control over production and execute efficient R amp。完善的管理體系是公司正常運營的保證。 Qinhuangdao Benniu Commercial amp。 Rise Safety Glass Co., Ltd is located in East London, East Cape of South Africa and is registered on Jun 19th, 2020. 公 司 注 冊 號 ： 2020/017811/07 。 This document mainly elaborates strategic target and investment program of setting up a factory in South Africa. Advantages of the pany are analyzed in terms of financial situation, management system, sales channel, and human resources etc. The margin of market demand is investigated as well as the situation of petitors, corresponding measures are also programmed. In financial aspect, forecast is made from periodic input of investment to payoff term thereof, balance between expenses and receipts, distribution of profits and so on. 這份“商業(yè)計劃書”是對在南非投資建廠運作程序的一份指導性文件。文件從市場信息諸方面考察了市場的需求空間和競爭者的情況，策劃了應對措施。 This business program is specially piled for Rise Safety Glass Co., Ltd of South Africa to set up a manufacture factory in the country. 這份文件主要闡述了在南非建廠的戰(zhàn)略目標和投資計劃。