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電大新聞事業(yè)管理期末自考復習重點考試小抄【精編打印版(參考版)

2025-06-07 10:02本頁面
  

【正文】 an. Lou held a joint interview with 27 media, including China Daily, the first in a series of interviews entitled Chinese Media Along the Silk Road. The interviews will be in Shaanxi and Gansu provinces and the Xinjiang Uygur autonomous region, as well as Kazakhstan, Uzbekistan and Turkey. The media group held the first interview on Wednesday morning in Xi39。s public security bureau shows some 100 forei gn visitors enjoyed the 72hour policy by the end of March, most of them from the United States, the United Kingdom and Germany. Chengdu also reported robust growth in its overall tourist industry last year. Official statistics show that it received some 150 million tourists last year, an increase of 28 percent from 2021. Around million came from abroad, an increase of 12 percent. Total revenue from tourism surpassed 133 billion yuan ($). During his visit to Kazakhstan in September, Chinese President Xi Jinping proposed that China and Central Asia join hands to build a Silk Road economic belt to boost cooperation. The idea has been widely echoed in Central Asian countries, being an encouraging blueprint for Chinese areas along the Silk Road that has linked Asia and Europe for more than 2,000 years. In the next three weeks, China Daily reporters will travel through the belt in China and in Kazakhstan, Uzbekistan and Turkey. They will show the progress and expectations of the countries, businesses and peoples on the route. Shaanxi the start of the ancient Silk Road has positioned itself as the new starting point for the development of the Silk Road Economic Belt, which will strengthen China39。s ancient indigenous religion, while Du jiang yan is considered to be the oldest functioning watercontrol project in the world. Chengdu ranked third in tourist facilities, management and services among 60 Chinese cities in a customer satisfaction survey released last year. But, Li added that efforts are still needed to develop more tourism products, improve English services and provide accurate translation of traffic signs and scenic billboards. Zhao Yun, chairwoman of British Chamber of Commerce Southwest China, told China Daily that his colleagues found the policy very convenient. A British client once flew here and stayed for just one day to check her ordered goods, she said. Zhao was born in Shanxi province, but she has lived in Chengdu for more than 10 years. My life was like a running race moving from place to place. I also lived in Beijing and Shanghai before, she said. But Chengdu is a place that you never want to leave once settling down. It is now my second hometown, she said. If the environment is further improved, the city will attract more people to visit and live, with the 72hour visafree policy and pelling conditions in transportation, culture, clima te and cuisine, he said. Foreigners also gave positive feedback on the policy. A spokesman from Dell Inc said the pany has a global hub of operation in Chengdu, so the threeday visa has an immediate and positive influence on the pany39。s level of internationalization. The policy will also bring direct economic revenue, Li said. Chengdu has many cultural legacies and is also a paradise for panda lovers with the world39。⑴重視技術(shù)改造⑵加強報紙印刷過程中各工序的管理⑶重視印刷技術(shù)工人的培訓 1 論新聞產(chǎn)品具有售價低于成本的可能性? ⑴新聞內(nèi)容向受眾出售⑵廣告版面、時間向廣告主出售⑶前者的成本原則因后者的高價出售所得收入的補貼而被扭曲⑷從而使新聞產(chǎn)品售價低于成本具有可能性 1 媒介廣告為什么應該真實、負 責、公正、正派? ⑴真實、負責、公正、正派是廣告?zhèn)惱淼幕緝?nèi)容⑵真實是廣告道德的第一原則,受眾希望從廣告中得到真實的信息,以指導購買和消費⑶同時,媒介廣告的影響已超出“購物指南”的作用,影響著人們生活的方方面面,不負責的廣告來危害社會公益,引起受眾公憤和反感,媒介必須珍惜自己的形象⑷公正是指媒介廣告應遵守社會公德,光明正大,要反對不正當競爭⑸正派表現(xiàn)在遵守契約,講究信譽,廣告主題間應以誠相待 Visafree policy brings Chengdu biz, tourism boost. Making national headlines several times, Chengdu39。報紙版面的信息可存入光盤,這就解決了資料室不堪承受收藏印刷物資料的重擔問題。⑵新聞綜合業(yè)務處理系統(tǒng)下的新聞采編系統(tǒng)對報社編輯部的業(yè)務工作實行了全面的技術(shù)改造。⑶實行競爭上崗就是要建立競爭機制,破除論資排輩的舊觀念,同時,對于不能勝任工作的職工安排待崗,這 樣就可使全體職工都處于一種力爭上游的工作氛圍中 1 論廣播電視技術(shù)發(fā)展的新動向? ⑴非線性編輯技術(shù) ⑵非線性播出系統(tǒng) ⑶數(shù)字音頻廣播 ⑷數(shù)據(jù)廣播 ⑸數(shù)字電視 ⑹衛(wèi)星直播電視 ⑺有線電視 1 論新聞綜合業(yè)務處理系統(tǒng)對報業(yè)發(fā)展的影響? ⑴報社新聞綜合業(yè)務處理系統(tǒng),實際上是報社的一個電腦網(wǎng)絡,用來處理報社的新聞業(yè)務工作和日常經(jīng)營管理工作。其根本目的在于調(diào)動每個人的工作潛能,最大限度地發(fā)揮每一個人的創(chuàng)造力。電視節(jié)目制作中的人員管理特點:⑴電視節(jié)目制作過程中所建立的合作群體,是臨時的和松散的結(jié)構(gòu),人們之間的協(xié)作關(guān)系并非建立在長期的工作和個人業(yè)務發(fā)展上,而為達到某個特定目標建立的契約關(guān)系 ⑵充分發(fā)揮“非正式團體”和“意見領(lǐng)袖”的作用,建立良好的溝通渠道 1 論新聞單位用人 制度改革的必要性? ⑴我國新聞單位中的傳統(tǒng)勞動人事制度出現(xiàn)能者不能進,劣者不能出的問題,在這一情況下,一些新聞單位實行變通的方式,即在單位本體外,實行“企業(yè)編制”,除少數(shù)高級管理人員屬單位編制內(nèi)人員外,其他人員均實行招聘制。編制前掌握哪些資料?①中央的宣傳精神②社會政治、經(jīng)濟及公眾關(guān)注熱點③行業(yè)競爭態(tài)勢④觀眾研究資料⑤相關(guān)的節(jié)目制作標準⑵提出計劃草案階段。周期 的制訂就蘊含著控制,而控制也要基于周期制訂來進行。報社開展多元化經(jīng)營業(yè)務,要對自身進行改革,包括人事管理觀念的轉(zhuǎn)變和體制更新,財務管理體制的創(chuàng)新,計劃和統(tǒng)計管理體制的創(chuàng)新 論報社經(jīng)營分析的方法? 報社經(jīng)營中三個關(guān)鍵問題:經(jīng)營類型問題;與國家財政的經(jīng)濟問題;經(jīng)濟活動效益問題 在考察報社經(jīng)濟活動的全過程中,就上述三方面問題分析:⑴報社經(jīng)營類型分析⑵報社同國家財政經(jīng)濟關(guān)系類型分析⑶報社經(jīng)濟活動效益簡易綜合分析 報社在充分利用自身擁有的資金從事生產(chǎn)經(jīng)營活動方面,相對于對自身擁有的人力 資源進行優(yōu)化組合而言,具有較多一些的自主性和靈活性 試分析廣播電視區(qū)別于報紙等印刷媒體的管理特性? ⑴合理規(guī)劃和運用廣播電視資源是廣播電視媒體有別于印刷媒體的
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