羅蘭貝格－－營(yíng)業(yè)戰(zhàn)略常用分析模型(參考版)
2025-05-17 23:40本頁(yè)面
【正文】 s VCR licensing strategy) ?Retain flexibility to stay in the game regardless of oute, watching out for signposts and updating strategy as one course unfolds (., Microsoft39。Qs warehouse store pilot program Pharmaceutical staged Ramp。Q’s warehouse store pilot program Pharmaceutical staged Ramp。J with branded consumer health products ? Emerson Electric’s Best Cost Producer program ? Pamp。T (USA) ?Mannesmann (Germany) ?Mitsui (Japan) ?Club Nokia with – Careline – Events – News – Credits – Service 11 機(jī)會(huì) /風(fēng)險(xiǎn) ? 供需將會(huì)如何變化？ ? 產(chǎn)業(yè)鏈將會(huì)如何變化 ? ? 行業(yè)將可能出現(xiàn)什么重大變化 ? ? 競(jìng)爭(zhēng)對(duì)手 ? 貴企業(yè) SWOT 分析 如何抓住機(jī)會(huì) 如何進(jìn)一步發(fā)揮優(yōu)勢(shì) 如何降低風(fēng)險(xiǎn) 如何減少劣勢(shì) 優(yōu)勢(shì) /劣勢(shì) ? 有形資產(chǎn)方面？ ? 無(wú)形資產(chǎn)方面？ 12 能力平臺(tái)分析 實(shí)物資產(chǎn) 位置 /區(qū)域 營(yíng)銷網(wǎng)絡(luò) 品牌 專利 關(guān)系 ? BHP’s lowcost mines ? Telem/media pany with rights radio spectrum ? Avon’s representatives ? CocaCola ? Pharmaceutical pany with a wonder drug” ? Favored nation status with a key minister in liberalizing economy 創(chuàng)新 內(nèi)部協(xié)調(diào) 市場(chǎng)定位 成本 /效率 人才管理 ? 3M with new products ? McDon
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