【正文】 brand awareness has been strengthened. （ 2） loving or not *brand frequency percent Effective percent Accumulative percent Yes effective Tremendous 7 influence Comparatively large influence 35 53 53 Normal influence 19 Little influence 5 100 summation 66 100 100 No effective Tremendous influence 17 Comparatively large influence 66 Normal influence 56 Little influence 30 100 summation 169 100 100 We can know from the analysis of the data, college students in love whether to buy highheeled shoes brand influence degree than single college students. In love and not love college students think that whether to buy the brand to a great extent, ffect their heels proportion is roughly same, eliminate sample quantity, and other random factors, the brand to a large extent influence whether to buy the high heels or not has nothing to do with love. But think that whether to buy in a large extent, affect their brand high heels with greater differences in love or not, with the love of a proportion of 53%, but not in love college students accounted for %. That love or not to a certain extent, affect their buying high heels is the requirement to the brand, but not the main factor. (3)height*the heel height The height of heel frequency percent Effective percent Accumulative percent 155cm Effective [3cm,5cm) 4 [5cm,8cm) 10 [8cm,10cm) 2 10cm 3 100 合計(jì) 19 100 100 156160cm Effective [3cm,5cm) 23 [5cm,8cm) 56 [8cm,10cm) 19 97 10cm 3 3 3 100 合計(jì) 101 100 100 161165cm Effective [3cm,5cm) 24 [5cm,8cm) 35 [8cm,10cm) 9 10cm 3 100 合計(jì) 71 100 100 166170cm Effective [3cm,5cm) 22 [5cm,8cm) 12 [8cm,10cm) 1 10cm 1 100 合計(jì) 36 100 100 170cm Effective [3cm,5cm) 4 50 50 50 [5cm,8cm) 3 [8cm,10cm) 1 100 合計(jì) 8 100 100 The data analysis shows that college students choose the stiletto heel height is mainly concentrated in the 5 cm between 8 cm, height is short, choose the heel height in the greater the proportion of more than 8 cm range. Basic can be seen that the higher the height, the stiletto heel height selection on the ratio between the 3 cm, 5 cm, the greater the height 155 cm below the area accounted for %, height 156 cm 160 cm between %, height 161 cm 165 cm between % and % between height 166 cm to 170 cm. Height is greater than 170 cm is 50%. Height 165 cm below the college students are more likely to heel height is between 5 8 cm high heels, and the height above 165 cm college students tend to be between 35 cm high heels. 2. Individual character impact on the behavior description (1)consumption and average annual purchase ANOVA 年平均購(gòu)買量 平方和 df 均方 F 顯著性 組間 3 .000 組內(nèi) 231 .458 總數(shù) 234 By above knowable, significant , from the table above shows that significant annual purchases have a significant impact Average purchasing frequency percent Effective percent Accumulative percent =800 Effective 1~2pairs 29 3~4pairs 5 100 summation 34 100 100 8001500 Effective 1~2pairs 117 3~4pairs 47 5~6pairs 9 up6pairs 3 100 summation 176 100 100 150020xx Effective 1~2pairs 9 3~4pairs 6 5~6pairs 5 Up6pairs 1 100 summation 21 100 100 =20xx Effective 1~2pairs 1 25 25 25 3~4pairs 2 50 50 75 Up6pairs 1 25 25 100 summation 4 100 100 from the statistic analyzing, female college students purchase highheeled shoes concentrating on 12 pairs and 24 pairs, the more monthly living expense, the heavier of account of the purchasing on has less 800yuan of monthly living expense purchasing shoes 12pairs every year accounts for %, of which purchasing 24pairs every year accounts for %. whom has 8001000 monthly living expense purchasing shoes of 12pairs accounts for %, of which purchasing 34pairs accounts for %,of which more than 4pairs accounts for %. whom has 150020xxyuan monthly living expense purchasing shoes of 12pairs every year accounts for %, of which 34pairs accounts for %, of which 56pairs accounts for %. whom has more than 20xxyuan monthly living expense purchasing 12pais of shoes every year accounts for 25%, of which 34pais accounts for 50%, of which more than 6pairs accounts for 25%. Those state that female college students will increase purchasing on highheeled shoes with the increasing of their monthly living expense. One year livi。t understand the topic, and listen to their valuable advice, made the final questionnaire. 2. The survey control We had put out 300 copies of our survey papers and retrieved 286 copies, after being sorted out, we had get 235 copies of efficacious papers. Those papers were put out by all of our members in the way of paper and electric. Process control ensure our survey scientific, under the perspective of main role’ s frame, it includes control the living environment by adding scene survey, control the survey circumstances to stimulate our objects to show plenty, e true the control of statistics’ quality by collecting the express of main role frame, actually, process control is to bine the thinking perspective and product’ s principle to fixed quantity survey, in order to get the two ways’ integration. The living environment has made a good influence to human’ s sense and behavior, which is the prime consensus of social science. In different living environment, people under surveyed may give different answers, based on this, we have gotten the following indexes by analyzing individuals features: Grade frequency percent Effective percent Accumulative percent effective freshman 92 sophomore 99 Junior students 40 Senior students 4 summuation 235 height