關(guān)于可口可樂的品牌管理英文論文(參考版)
2024-09-11 15:00本頁面
【正文】 關(guān)于可口可樂的品牌管理英文論文 contents part one preface P1 part two Coca Cola brands background 1what is brand and the history of coca BrandP4 how to making a brand strong 1cocairy drink extension 3brand Marketing strategy to win P8 part four Conclusions and remendations P10 佛山科學(xué)技術(shù)學(xué)院 202072020 學(xué)年第 2 學(xué)期《品牌管理》課程論文班級(jí) 08市營(yíng) 1 姓名陳嘉穎學(xué)號(hào) 2020564121 成績(jī) Brand analysis of Coca Cola The summary The brand is a kind of intangible assets it 抯 an symbol that a product and a enterprise different from other products and other enterprise Enterprise want to has a place in the marke of fierce petitiont so must strengthen the brand management set up enterprises core petitive ability For businesses the brand is the petitive edge and the brand is vitality Building strong brands as for an enterprise it is a significant things is the enterprise core petitive advantages for the foundation is also the key if you can stand up rapidly in the contemporary international market no matter the size and the qualifications be enterprise are want to win In the petition must will focus on creating has core petitive advantages of a strong brand Today CocaCola have such a strong brand can rooted in every consumers heart thanks to its unique brand strate
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