socialmediamarketing社群網(wǎng)路行銷(參考版)
2024-09-05 14:30本頁面
【正文】 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 ? Lon Safko, The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd ed., Wiley, 2020 31 。 Execute Content amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Financials 5. Controls Controls ? Implementation ? Marketing Organization ? Contingency Planning 21 Sample Marketing Plan Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Financials 5. Controls Marketing Strategy ? Mission ? Marketing Objectives ? Financial Objectives ? Target Markets ? Positioning ? Strategies ? Marketing Program ? Marketing Research 19 Sample Marketing Plan Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Financials 5. Controls Situation Analysis ? Market Summary ? SWOT Analysis ? Competition ? Product Offering ? Keys to Success ? Critical Issues 17 Sample Marketing Plan Source: Philip Kotler amp。 Threat analysis) Internal environment (Strengths amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 Business Unit StrategicPlanning Process 15 Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 Google Mission To anize the world’s information and make it universally accessible and useful. 13 Source: Philip Kotler amp。 Kevin Lane Keller, Marketing Management, 14th ed., Pearson, 2020 Evaluating a Marketing Plan 1. Is the plan simple? Is it easy to understand and
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