new-productdevelopmentandproductlife-cyclestrategies(參考版)
2024-08-25 20:47本頁(yè)面
【正文】 2020 Pearson Education, Inc. Publishing as Prentice Hall Product LifeCycle Strategies Summary of Product Life Cycle 。 2020 Pearson Education, Inc. Publishing as Prentice Hall Product LifeCycle Strategies ? Market modifying ? Product modifying ? Marketing mix modifying Maturity Stage Modifying Strategies Chapter 9 slide 27 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Product LifeCycle Strategies ? Slowdown in sales ? Many suppliers ? Substitute products ? Overcapacity leads to petition ? Increased promotion and Ramp。 2020 Pearson Education, Inc. Publishing as Prentice Hall Product LifeCycle Strategies ? Slow sales growth ? Little or no profit ? High distribution and promotion expense Introduction Stage Chapter 9 slide 24 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall ? Product development – Sales are zero and investment costs mount ? Introduction – Slow sales growth and profits are nonexistent ? Growth – Rapid market acceptance and increasing profits. ? Maturity – Slowdown in sales growth and profits level off or decline ? Decline – Sales fall off and profits drop Product LifeCycle Strategies Chapter 9 slide 22 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Managing NewProduct Development Successful newproduct development should be: ? Customer centered ? Team centered ? Systematic Chapter 9 slide 20 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall NewProduct Development Process Marketing Strategy Development When firms test market ? New product with l
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