麥肯廣告公司pulse技巧(ppt21)英文版!-廣告知識(shí)(參考版)
2024-08-20 18:02本頁面
【正文】 often taking special classes to get ahead of the rest ? Their selfconfidence is built from the family taking pride in their achievements. Advertorial pieces and any form of munication or brand that provides new, relevant information are of keen interest to teens as it ?educates? them. 19 Key Insight The Age of ?Materialistic Badges?. ? There is a growing materialism among the teens due to increasing disposable ine of the family. Ownership of ‘badge items’ such as: play station, PC, motorbike, mobile phone were pletely unheard of 3 years ago. It’s not about being cool, it’s about being high in the societal scale. ? Now teens pressure their parents into acquiring such personal possessions or if not they save up for it. Brands that will give them the image of being modern, successful, independent, or that of an achiever is bound to be sought for. 20 Key Insight Youthful entrepreneurship is the gateway to independence. Entrepreneurship is a step towards independence and freedom to pursue youthful goals. The growing entrepreneurship among teens while in school is not all about earning money to help support the family. It’s about proving to their elders that they are capable of being successful. 21 Key Insight The new age of information is all about embracing the outside world. Teens are now at the forefront of the information gateway. There is no stopping them despite the firewalls, the limited cable lines and backroom monitoring. The continued mushrooming of inter cafes provide these teens the venue to embrace the world outside of Vietnam. Teens need a venue other than the backroom, where they can embrace the world or feel the things that are happening
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