麥肯廣告公司pulse技巧(ppt21)英文版!-廣告知識-文庫吧資料
2024-08-24 18:02本頁面
【正文】 outside of Vietnam … eg. Foreign concerts, foreign TV programs, global sports 。 merchandising, sampling. 18 Key Insight Education is the backbone of one?s personal success. Achieving high grades already locks one’s future personal success as well as represents family pride. ? University state exams is a big event in Vietnam。 shops every night after a day’s work till late in the evening. It’s unwinding for them to socialize every so often. 15 Key Insight ? Given the pressure to achieve higher goals, our career builders need venues that will help them unwind without necessarily losing their momentum. ? Caf233。 ? selfimprove 8 Today’s Emerging Mom They want to improve themselves personally knowing that such improvements can make them better home managers and better individuals. 9 Today’s Emerging Mom They go for home care, personal care, fashion and fun brands like: ? Ponds Facial care line ? Panasonic kitchen appliances ? Electrolux cleaning appliances ?DKNY apparel ? Ralph Lauren apparel ? Meizan Cooking Oil These items give them not only the feel of luxury but convenience as well since it is what they need after a day’s challenge at the office. 10 PULSE : Changing Family Demands Career Builders : The ‘MBA’ Generation 11 Key Findings Today’s career builders are ambitious, driven, yet highly sociable. They are ambitious in their achievements. Always wanting for more whether tangibly or intangibly. They have a strong drive to make it to the top of the ladder since the opportunities already abound. They are like social butterflies. Always working, using social venues to unwind as well as drive thei
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