【正文】 s leading technology goal to pursue, formed to the requirements of the development of innovative ideas. To meet the needs of the user market concept technology innovation, thus realizing the goal of creating good economic benefit. Siemens pany operating philosophy is: I engaged in the invention, first is to consider whether these products to society, I chose the technological innovation in the interests of the user is premise, but always conducive to myself. Siemens pany adopted in favor of technological innovation in the overall structure and the anization USES tower centralized structure, internal structure by using mixed matrix subsidiary. The specific methods: a department to lead position, marketing products and services for the sales, In the second set in finance, logistics, personnel, products and support various Marketing Department. Marketing itself is a small and sound sparrow, with various professionals. In order to accelerate the transfer information personnel, and relatively concentrated. This is according to the experience of small panies to revise and innovative anization structure. Small pany mostly products, so researchers use a centralized, In the construction of large panies and the use of social resources, such as quality control, financial, product design etc. With the professional, social pany itself, concentrate on the project development. Siemens pany marketing is actually a small pany, this kind of structure is used in fierce market changes. Siemens pany in capital control on the market mechanism, follow to press the cost. Siemens pany adopts the market price of the cost and mechanism, by cost price, the tradition. When the market price, only after the basic maximum pression cost will make a profit. Cost of pression technology innovation can sometimes be converted into innovative products and market. Siemens pany, main measures of pressed cost is equipped with specialized mittee, strategic procurement of raw materials purchase price to strictly guards. Raw materials are often the main ponent of product cost. Strategic sourcing mittee, one of the main work is constantly seeking new suppliers 11 or cultivate new price cheap suppliers. The second is the product standardization, parts in design standard, in order to reduce as far as possible using duplication and reduce the cost. The third is in full within the scope of the pany established a number of power, its essence is the cost of brainstorming pression rationalization proposals. The power by the workers and staff and managers, all advisors. This approach to save costs, such as production technology, the introduction to substitute materials, adopting new management and production measures to improve the warehouse management, improve work efficiency, reduce travel documents etc. Siemens pany in 1998 launch of the TOP + strategy, is the innovation of anizational management representative39。s resources use more reasonable, the enterprise system operation more harmonious, production capacity of more efficient, effective play hard for technological innovation, promoting gatherstrength hard technology to improve the petitiveness of enterprises, plays an extremely important role. Hardware and software technology innovation of technology innovation is the relationship between and promote each other. Hard technical innovation results want continuous effectively into the economic efficiency of enterprises, must have the corresponding soft and the technological innovation. Hard technical innovation to a certain extent, often called and forced the management mode of operation changes of, so as to promote soft technological innovation。s prosperous. In recent years, along with the world economy globalization, the Siemens pany products renewal speed is high. In 1980, Siemens pany does not exceed 5 years of innovative products for 48 ﹪ in 1998, has risen to 74, to 2021, Siemens is above 90 ﹪ software products with high technology, innovative products. In more than 10 kinds of Siemens pany product, was less than 4 years of 92 ﹪ . Siemens pany bee longevity enterprise is the key to it. Innovation is the main task for the management of innovation process management. Innovation process is generated from the innovation idea to innovation, product innovation to improve the innovation on the market after a series of activities and the logical relationship. Innovation is the most plex kind of business processes and process, involving marketing, design, development, manufacture, management, finance, business strategy, etc. Technology and product innovation is the core concept of innovation, innovation of technology and product innovation is the foundation, system and mechanism innovation of technology and product innovation is the guarantee. Siemens pany realized: in the continuous development of high technology, everything will soon be a thing of the past, only grasp the future, there is hope. To ensure that the new technology industries firmly seizing the initiative of Siemens pany, the artificial intelligence, fusion, space technology, highspeed trains, solar energy utilization, such as optical technology research topic, strive for a breakthrough as soon as possible. The enterprise technological innovation, into the original innovation, introduction and innovation and imitation innovation etc. Various forms. The original innovation is in full on the basis of theoretical study of developmental innovation. Introduce innovation and imitation innovation is the original innovation based on improved, improve the innovative, thus formed smaller, faster convergence market risk. But with the technology market petition intensifies, innovation and imitation innovation in technology advanced, practicability and timely etc. Have been greatly restricted. From the innovation decision,