電子商務(wù)相關(guān)中英文翻譯-其他專業(yè)(參考版)
2025-01-23 03:16本頁面
【正文】 s apparel and accessories, including Choosing the right product to sell on the Inter spells the success or doom of your online business. The key rule to remember is that successful online goods are those that carry big profit margins such as apparel, gourmet foods, and novelty gifts. If your product cannot be sold with a high profit margin, if it is expensive to ship, readily available just about everywhere and does not enjoy brand recognition you better think twice before creating that web site. While no one can predict the success of your business, past lessons have clearly shown what works and what doesn39。re too large. But we will giftwrap them, put a card, and ship them anywhere in the country for the same costs as you would have it shipped to your house. If you go to ToysRUs and get the wagon for less, and have it giftwrapped, first it would take you about three hours to do it and it would cost you the same amount of money. We have the extreme advantage when you are trying to send it as a gift. While shipping is a potential turnoff for Tony39。t suitable for home delivery. , for example, thought selling heavy bags of cheap kitty litter online was a good idea. Wrong. Not only did the shipping costs jack up the price, but also there is so little profit margin to start with in kitty litter products. That ultimately killed . In an attempt to attract and build a customer base, some Inter retailers offer lowcost, flat rate or nextday delivery. Free shipping was in fact the rage in the last two years. However, a new report by AMR Research shows that buyers attracted to bargainbasement shipping tend to shop around for the lowest prices, make small purchases, and tend not to remain very loyal. You don39。Net? Of course not! There are a number of home businesses out there that are doing great business on the Web. To rise above this constraint, your site must contain all the elements that are needed to create a feeling of trust among your users. You have to make your customers feel confident that they are dealing with a legitimate business, and not someone who will steal their card and money. Fear of credit card fraud remains a top reason why many consumers do not shop online. In this aspect, even the little things count. You need to use a secure server for the checkout process. The contact information should be clearly placed on every page of your site, so customers know where and how to reach you in the event of a problem. You can also direct customers wary of ordering online to just send out the check or money order to your address. Clearly state what users can expect when buying from your site. If you do not have expensive software that automatically putes the shipping cost of the order, tell your customers that the full cost will be sent through . Be honest with your customers. Your pany39。t mean to say that all products sold by groceries, stores and shopping malls cannot be sold on the Inter. The key is to create additional value for your customers. According to Nick Earle and Peter Keen,in their book From . to .profit, the online businesses who successfully provide value to their customers are those who know how to build relationships, manage logistics, mesh their channels, and transform their financial capital and cost structures. In layman terms, you must provide your customers with additional benefits, beyond the basic , an online store that Tony Roeder started out of his home. He distributes Red Flyer toy wagons on the Inter. While giant toy retailers such
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