收益管理(ppt21)-經(jīng)營管理(參考版)
2025-08-11 09:02本頁面
【正文】 Local 全球和地區(qū)客戶 ? Pricing based on volume, placement of business (months and days of week), and market share 根據(jù)數(shù)量、業(yè)務(wù)安排（月份以及一周天數(shù)）、市場份額進行定價 ? Value added packaging (. Romance Package) 套餐產(chǎn)品（例如：浪漫套餐） ? Premium acmodation pricing (. Executive Floor) Premium定價 （例如：行政樓層 ) ? Other discount pricing 其它優(yōu)惠定價 ? Advance purchase 提前購買 17 RM Component—Pricing for Group Business 團體業(yè)務(wù)定價 ? Must ensure an optimum mix of group and transient sales in order to maximize revenue 必須確定一個最優(yōu)的團隊與散客比例來最大化收益 ? Must determine selling rates for the sales team based on demand 必須根據(jù)需求為銷售隊伍確定銷售價格 ? In times of high demand, group may not maximize revenue 在高需求期間，團體業(yè)務(wù)可能不是收益最大化 ? Must evaluate potential group business and either accept the group, make remendations to improve profitability, or reject the group 收益管理必須評估潛在的團隊業(yè)務(wù)，或者接受團隊，做出提高利潤的建議；或者回絕團隊 ? Group catering / Total revenue management 團隊酒宴 /全面收益管理 18 RM Component—Inventory Controls 客房控制 ? Allocation of Group Rooms vs. Transient protected, based on demand 根據(jù)需求分配團體房 ? Length of Stay amp。 14 Forecasting (cont’d) 預(yù)測 ? How do we create our forecasts? 我們?nèi)绾谓㈩A(yù)測？ ? Based on history 根據(jù)歷史 ? Based on trends in the economy and market 根據(jù)經(jīng)濟和市場趨勢 ? Based on future outlook 根據(jù)對未來的展望 15 RM Component—Pricing for Transient Business 散客定價 ? Based on Unconstrained Demand 根據(jù)“無限制需求” ? This mea
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