20xx工商管理專科論文精選(參考版)
2025-03-30 04:18本頁面
【正文】 。 參考文獻(xiàn) 錯(cuò)誤！未定義書簽。 綠色營銷的促銷活動 錯(cuò)誤！未定義書簽。 制定綠色產(chǎn)品的價(jià)格 錯(cuò)誤！未定義書簽。 樹立綠色營銷觀念 錯(cuò)誤！未定義書簽。 金蘭港酒店的市場定位 錯(cuò)誤！未定義書簽。 收入細(xì)分 錯(cuò)誤！未定義書簽。第四章 酒店的市場細(xì)分和市場定位 錯(cuò)誤！未定義書簽。 優(yōu)勢—優(yōu)勢—時(shí)機(jī)—威脅矩陣 錯(cuò)誤！未定義書簽。 金蘭港酒店的SWOT分析 錯(cuò)誤！未定義書簽。 人力資源分析 錯(cuò)誤！未定義書簽。 經(jīng)濟(jì)型酒店的競爭 錯(cuò)誤！未定義書簽。 金蘭港現(xiàn)有的競爭 錯(cuò)誤！未定義書簽。 社會文化環(huán)境 錯(cuò)誤！未定義書簽。 經(jīng)濟(jì)技術(shù)環(huán)境 錯(cuò)誤！未定義書簽。 宏觀環(huán)境分析 錯(cuò)誤！未定義書簽。 酒店綠色營銷存在的征詢題 錯(cuò)誤！未定義書簽。 員工情況 錯(cuò)誤！未定義書簽。 位置與設(shè)備 錯(cuò)誤！未定義書簽。第二章 金蘭港酒店現(xiàn)狀及存在的征詢題 錯(cuò)誤！未定義書簽。 可持續(xù)開展 錯(cuò)誤！未定義書簽。 綠色營銷的“5C”理論 錯(cuò)誤！未定義書簽。 綠色營銷 錯(cuò)誤！未定義書簽。 market segmentation目 錄引 言 錯(cuò)誤！未定義書簽。 the final green to take the promotional marketing approach, so as to bring the relevant interests of the hotel.Key words: Green Marketing。 the development of the price of green products。關(guān)鍵詞：綠色營銷；綠色產(chǎn)品；市場細(xì)分AbstractEconomic development in the feelings brought about by the improvement in living conditions, people also experience an unprecedented level of environmental degradation, shortage of resources, ecological crisis brought about by threats, etc.. A search for harmony between man and nature, resources and ecological balance of the rationalization of the use of the concept has gradually bee the trend of consumption. In this green consumer driven concept, a new marketing idea green marketing, has been integrated into the enterprise to the marketing system, and has emerged as a trend in the development of corporate marketing.This article focuses on the analysis of marketing theory through the analysis of the green on the hotel service industry and environmental analysis, to find the hotel to implement green marketing strategies. Select articles of Jinlangang Hotel study found that green marketing strategy hotel formalism and from the hotel there is the operating characteristic of the service sector and further from the two aspects of internal and external analysis of the root of the problem. Made in the marketing strategy of the hotel before the macroen
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