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說起流浪漢,我們常常帶有輕蔑并把他們與乞丐歸為一類。他幾乎沒有什么財產(chǎn),這使他能夠輕松自如地在各地奔波。他們既不出售任何東西,也不需要從別人那兒得到任何東西,在追求獨立自由的同時,他們并不犧牲為人的尊嚴(yán)。社會上的情況就是如此,技術(shù)是必須付錢去買的,就像在商店里要花錢買商品一樣。根據(jù)這種說法,教師靠賣知識為生,哲學(xué)家靠賣智慧為生,牧師靠賣精神安慰為生。餅干公司不得不付出比他們預(yù)計多得多的錢,因為為買下那學(xué)生烘制的餅干他們支付了24,000美元。最重的一個達(dá) 713磅,看來這個餅干獲獎無疑了。不久,形狀各異,大小不一的餅干陸續(xù)送到工廠。之聲、電視使做廣告的人可以用這種手段吸引成百萬人的注意力?! ∽鰪V告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費得到東西?! 旧~和短語】 impressive adj. 給人深刻印象的 steamship n. 蒸汽輪船 vessel n. 大木船 era n. 時期,時代 rudder n. 舵 roll v. 顛簸,搖擺 steer v. 掌握方向 temporary adj. 臨時的 plank n. 大塊木板 fit v. 安裝 Equator n. 赤道 delay n. 耽誤 新概念第三冊課文翻譯及學(xué)習(xí)筆記(Lesson26) 【課文】 No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word free can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of petitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. During a radio programme, a pany of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this petition was tremendous. Before long, biscuits of all shapes and si