新概念第三冊課文翻譯及學習筆記(lesson25-27)(編輯修改稿)
2024-12-06 23:54 本頁面
【文章內(nèi)容簡介】 er free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of petitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. During a radio programme, a pany of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this petition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the petition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000. 【課文翻譯】 沒有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經(jīng)無法獨立自主地選購自己所需的東西了。這是因為廣告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說我們買下這種產(chǎn)品或那種產(chǎn)品之前，已經(jīng)仔細地研究了人的本性，并把人的弱點進行了分類?！ ∽鰪V告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費得到東西。凡是用“免費”這個神奇的詞開頭的廣告很少會失敗的。目前，做廣告的人不僅提供免費樣品，而且還提供免費汽車，免費住房，免費周游世界。他們設(shè)計數(shù)以百計的競賽，競賽中有人可贏得巨額獎金。之聲、電視使做廣告的人可以用這種手段吸引成百萬人的注意力?！ ∮幸淮?，在之聲播放的節(jié)目里，一個生產(chǎn)餅干的公司請聽眾烘制餅干送到他們的工廠去。
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