【正文】 可以看出，這種分類與信函中所實(shí)施的主要言外功能有關(guān)，因此，我們可以運(yùn)用Leech對言外行為的分類來進(jìn)一步將不同類別的信函 概括為四大類:(1)“合作類信函”。W公司合并，成立新的CN/CM公司。彼特森先生已在我們的銷售部門任職多年，完全熟悉你地區(qū)顧客的需要。同時(shí)公司由現(xiàn)在地址移到百老匯街36號。所有部門都將大幅消價(jià)，有的商品折價(jià)會達(dá)一半。新辦事處將于三月一日開業(yè)，今后所有的訂單和詢價(jià)請按上述地址送到王洛先生那，而不是倫敦辦公室。我們雇有一個(gè)諮詢?nèi)藛T和一支受過良好訓(xùn)練的服務(wù)隊(duì)伍，可以為從我處購買的設(shè)備進(jìn)行日常檢查。針對這些不足，我們再來看一下另一個(gè)版本。最后，通篇讀一下您的信函，對照前面提到的所有規(guī)則，您的信函都符合要求了嗎？商務(wù)信函案例分析很顯然，這封郵件有很多缺點(diǎn)，首先語句呆板，嚴(yán)重的“生意腔”使郵件毫無生氣。s Partnership Opportunity”或者“Introduction: Our Product Offerings for Bright Ideas Imports.”這樣您的郵件會顯得更加專業(yè)。1標(biāo)題這一點(diǎn)是特別針對寫電子郵件的。比如“We look forward to a bright and glorious future of cooperation”，就不如直接寫成“We hope to have the opportunity to work together with you in the future.”，這樣才更加符合西方人的語言習(xí)慣。當(dāng)然，如果您無法確定收信人的名字，那就在稱呼一欄里寫“Dear Sirs” or “Dear Sir or Madam”。精確當(dāng)涉及到數(shù)據(jù)或者具體的信息時(shí)，比如時(shí)間，地點(diǎn)，價(jià)格，貨號等等，盡可能做到精確。少用“and”，“but”，“however”，“consequently”這些讓句子變得冗長的連詞。簡潔就象前面提到的，要用簡潔樸實(shí)的語言來寫信函，讓您的信函讀起來簡單，清楚，容易理解。還要提醒一點(diǎn)，中國人有句話叫做“過猶不及”。而是要體現(xiàn)一種為他人考慮，多體諒對方心情和處境的態(tài)度。所以，信函一定要寫得簡明扼要，短小精悍，切中要點(diǎn)。真誠 不管是生活中的交往還是生意上的合作，真誠是最重要也是最基礎(chǔ)的，所以您的信函也必須能夠充分體現(xiàn)您的真誠。既然在電話中您會這樣說，為什么在信件中要改成“It is regretted that goods cannot be delivered today”？放棄這種所謂的“生意腔”吧，讓您的信也象談話那樣簡單，自然，人性化。他們寧愿寫“Your letter has been received”，“Your plaint is being looked into”而不是“I have received your letter”或者“We are looking into your plaint”。圍繞這一點(diǎn)，我們總結(jié)了幾方面的內(nèi)容，希望對您寫作商務(wù)信函有借鑒作用。您可以在自己的郵箱系統(tǒng)中事先做好一個(gè)模板。不能用數(shù)字來代替，如31/3/03 不能在正式的信件中出現(xiàn)。通常我們理解Email的撰寫風(fēng)格可以比傳統(tǒng)的信件，傳真等稍加隨便一點(diǎn)。電子郵件使用方便，信息傳遞迅速高效，且非常節(jié)省成本。如果是傳統(tǒng)的信件，寫信人最好親筆簽上您的名字，因?yàn)橛糜≌碌脑挘f明該信件并非本人親自過目，只是通函而已，不為人重視。正文結(jié)束后，另起一段寫結(jié)尾語。正文 The body of the letter信的主體。稱呼里的第一個(gè)字母要大寫。所以事由要寫得簡明扼要。封內(nèi)地址 The inside address這里就是指收信人的姓名和地址，一般寫在信箋的左上方。信頭 The heading信頭就是指書信中發(fā)信人的地址和發(fā)信的日期等。所以，商務(wù)信函寫作決定了您能否以專業(yè)的方式跟買家進(jìn)行有效的溝通，在您的業(yè)務(wù)往來中占據(jù)著舉足輕重的地位。商務(wù)信函的重要性也許你會問“商務(wù)信函真的這么重要嗎”？是的，答案是肯定的。商務(wù)信函寫作前言作為一家外貿(mào)出口企業(yè)，您必須經(jīng)常跟您的國外客商打交道。 ExplanationDear Mr./ Ms, We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March are expected from the printers in two weeks and as soon as we receive them, we will send you a faithfullyDear Mr./ Ms, I was very concerned when I received your letter of yesterday plaining that the central heating system in your new house had not been pleted by the date referring to our earlier correspondence, find that I had mistaken the date for fault is entirely mine and I deeply regret that it should have realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further have already given instructions for the work to have priority and the engineers working on the job to be placed on arrangements should see the installation pleted by next faithfully提示AttentionDear Mr./ Ms, On 14 November I submitted a bill for services rendered to your office at the Lille International than a month has now elapsed without payment or acknowledgment of my check this oversight, and remit payment at your earliest look forward to future services to your you for your prompt attention to this faithfully感謝信 ThankYou LetterDear Mr./ Ms, Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and are very grateful for such a detailed account of your information is certain to help increase our future faithfully祝賀信 Congratulation LetterDear Mr./ Ms, On the occasion of the 35th anniversary of your National Day, please accept our heartiest the trade connections between our countries continue to develop with each passing day!Yours faithfully Dear Allow me to convey my congratulations on your promotion to Minister of am delighted that many years service you have given to your country should have been recognized and wish you success in your new post and look forward to closer cooperation with you in the development of trade between our two Dear Mr./ Ms, Thank you for your letter conveying congratulations on my wish also to thank you for the assistance you have given me in my work and look forward to better cooperation in the 邀請與答復(fù)Invitation and ReplyDear Mr./ Ms, We should like to invite your Corporation to attend the 1997 International Fair which will be held from April 29 to May 4 at the above details on the Fair will be sent in a look forward to hearing from you soon, and hope that you will be able to faithfullyDear Mr./ Ms, Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International are very pleased to accept and will plan to display our electrical appliances