產(chǎn)品設(shè)計與-wenkub.com
2025-03-08 17:13 本頁面
【正文】 used by permission, Mrs.. Marcellette (Bell) Chapman. ) 產(chǎn)品淘汰過程 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。銷售額下滑有很多因素，例如，科技進(jìn)步、消費者改變喜好、競爭更激 ? 烈。這個階段通常會比前兩個階段持久，並為行銷管理階層帶來巨大挑戰(zhàn)。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成長期 Growth ? 如果新產(chǎn)品能滿足市場需求，就會進(jìn)入成長期，而產(chǎn)品銷售也會快速上升。導(dǎo)入新產(chǎn)品很耗時，而且銷售成長頗為緩慢。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 新產(chǎn)品發(fā)展過程 產(chǎn)生新想法 概念發(fā)展並測試 發(fā)展行銷策略 篩選想法 市場分析 產(chǎn)品發(fā)展 測試行銷 商品化 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 品牌名稱的優(yōu)勢 品牌價值 品牌聯(lián)想 歸屬感 品質(zhì)與價值 一致性 證明 品質(zhì)認(rèn)知 品牌易於識別 品牌高忠誠度 品牌 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens (Scott Davis, Brand Asset Management) 品牌 ? 品牌概念，就是公司要傳達(dá)給員工和顧客的價值、任務(wù)和願景。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 顧客共同生產(chǎn) ? 若
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