cooperativestrategy英文版-wenkub.com
2025-02-16 02:04 本頁面
【正文】 Cooperative Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 9 1 169。2023 Southwestern Publishing Company Strategy Implementation Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Strategic Competitiveness AboveAverage Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 13 Strategic Entrepreneurship Chapter 6 Corporate Level Strategy Chapter 9 Cooperative Strategy Chapter 5 Competitive Rivalry and Competitive Dynamics Chapter 8 International Strategy Chapter 4 BusinessLevel Strategy Chapter 7 Acquisition and Restructuring Strategies 2 Cooperative Strategy ? Cooperative strategy is a strategy in which firms – work together – to achieve a shared objective ? Cooperating with other firms is a strategy that – creates value for a customer – exceeds the cost of constructing customer value in other ways – establishes a favorable position relative to petition 3 Strategic Alliance ? A strategic alliance is a cooperative strategy in which – firms bine some of their resources and capabilities – to create a petitive advantage ? A strategic alliance involves – exchange and sharing of resources and capabilities – codevelopment or distribution of goods or services 4 Combined Resources Capabilities Core Competencies Resources Capabilities Core Competencies Resources Capabilities Core Competencies Strategic Alliance Firm A Firm B Mutual interests in designing, manufacturing, or distributing goods or services 5 Types of Cooperative Strategies ? Joint venture: two or more firms create an independent pany by bining parts of their assets ? Equity strategic alliance: partners who own different percentages of equity in a new venture ? Nonequity strategic alliances: contractual agreements given to a pany to supply, produce, or distribute a firm’s goods or services without equity sharing 6 Market Reason Slow Cycle ? Gain access to a restricted market ? Establish a franchise in a new market ? Maintain market stability (., establishing standards) Reasons for Strategic Alliances by Market Type 7 Market Reason Fast Cycle
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