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S DIVING BOARD MODEL Going Concern Level Time Revenue Small Business Management Owner Strengths Technical Competence Marketing Competence Financial Competence Human Relations Competence Small Business Management Failure Factors Management Inpetence Lack of Experience Poor Financial Control Lack of Capital Lax Customer Credit Overinvesting in Fixed Assets Failure to Plan Inappropriate Location Lack of Inventory Control Improper Attitudes Small Business Management Avoiding Pitfalls 1. Know Business in Depth 2. PLAN! 3. Understand Financial Statements 4. Manage Financial Resources 5. Seek Professional Assistance 6. Keep in Tune with Yourself Cas e An al ys is F orm at I . I denti f y th e m a in is s ue in th e c a s e in your in tr oductor y s e nt e nce .I I . E xt e r nal S it uatio n of im por tanc e to th is C om panyA. T a r get M a r ket S e gm e nt B . C om petit or s C . U ni que P r obl e m s / Oppor tu ni ti e sI I I . C om pany Ana ly s isA. P r odu