【正文】 2023/3/24 3:24:5603:24:5624 March 20231一個人即使已登上 頂 峰，也仍要自 強(qiáng) 不息。 勝 人者有力，自 勝 者 強(qiáng) 。 三月 21三月 21Wednesday, March 24, 2023 閱讀 一切好 書 如同和 過 去最杰出的人 談話 。 24 三月 20233:24:56 上午 03:24:56三月 211楚塞三湘接， 荊門 九派通。 03:24:5603:24:5603:243/24/2023 3:24:56 AM1成功就是日復(fù)一日那一點點小小努力的 積 累。 三月 213:24 上午 三月 2103:24March 24, 20231行 動 出成果，工作出 財 富。 三月 2103:24:5603:24Mar2124Mar211故人江海 別 ，幾度隔山川。Broadbent Weill 1998 adapted from: P. Weill M. Broadbent “Leveraging the New Infrastructure: How market leaders capitalize on IT”, Harvard Business School Press, 1998The New Infrastructure has Multiple Layers9%64%24% 20%40%Manufacturing sector benchmark ? Corporate % Total IT = 52%? Outsourcing = 17%Some coherence within regions7%16%33In short ...XXXXXXXXX Today? Leading global brewer with mostly national brands in a number of markets worldwide? Growth through acquisitions? Relationships with local Customers? Focus on IT for automation of transaction processing? Financial performance measuresWhere you want to be? Integrated Global Beverage Business? Continuing growth through acquisitions? Multilevel relationships with key global customers? Focus on IT as source of petitive advantage? Valuedriven performance measures34What will a Group IT Strategy deliver?… Providing insight into IT capabilities and their impact on the businessInsight… constructing implementable IT architectures Architectures… managing the investments to the agreed strategy and architecture in a dynamic environmentInvestment35Approach/ TimescalesMobilisationBusiness StrategyEstablish Programme OfficeCurrent IT AssessmentBusiness Process AnalysisManagement Info RequirementsIT Architecture DesignInvestment PlanningLaunch ImplementationDEC JAN FEB MAR APR MAY JUNExComExCom36Opportunities for Early Wins? In the short term, we remend the early establishment of a Programme Office in order to :– provide visibility of all XXXXXXXXX initiatives, and their interdependencies– understand alignment between strategic goals and the value proposition of each of the current initiatives– provide a mechanism for resource allocation, conflict resolution and prioritisation… leading to reductions in the duplication of effort, elimination of projects with limited business value and the identification of procurement synergies37? EBusiness? Customer Relationship Management? Knowledge Management? Data warehousing? OLAP, Data Mining? Network Infrastructure/ Bandwidth? Desktop Infrastructure?Strategic analysis and decision making?Performance Measurement?Acquisition Integration?Supply Chain Management?Improved process capabilities efficiency?Competitive response?Improved customer relationships?Product innovation?Quality ImprovementTechnology OfferingsBusiness StrategyIT Strategy???InsightBusiness Issues StrategiesDirectionThe Insight stage would then clarify the Business RequirementsBusiness Processes Information requirements38Hard Dollar Business BenefitsLow Cost Infrastructure CreationEstablished NonFinancial Metrics and IndicatorsDecisions and actions about technologyinvestments must focus on:? Alignment with business strategy? Enabling strategy implementation and value creation? Key strategic areas for growth Business Strategy Drivers of IT Investment Decisions Resultant IT Value PropositionThe insight stage also identifies the IT value proposition and metrics, against which the alignment and value of architectural mitments are measured39Topology where InsightBusiness Strategy drives business processdesign ImplementationProspectusInvestBusiness Processesare the tactical enablers of the business strategyOrganizationManagement Principles,Processes, Roles,Responsibilities, andGovernanceTechnologyInformation ApplicationsSolutions forinformation managementTechnology platforms, techniques, toolsInformation content and formfor production, distributionand consumptionSourcing whoArchitectureBusiness CaseThe Architectures specify how the Business Alignment will be achievedAlignmentValue Proposition40The Investment Stage makes the strategy happen? The Investment Stage builds on the work pleted in the previous stages and manages the strategy as it evolves:– Project portfolio– Investment case– Risk management– Benefits realisation– Governance– Change program? It ensures IT initiatives are integrated with other business initiatives through the transformation agenda41Centrally Coordinated/SharedPUBLIC INFRASTRUCTURE (eg. Inter, vendors, Telco’s, Industry Networks) FIRM INFORMATION TECHNOLOGY INFRASTRUCTURELocalIT forBusinessProcessesLocalIT forBusinessProcessesLocalIT forBusinessProcessesBusiness Unit 1Business Unit 2Order processingSupply chain planningSales force automationFinancial managementKnowledge managementPC/LAN serviceElectronic mailEnd user supportCustomer databaseTelemunications work service providers169。 HigherINFORMATIONAL STRATEGICINFRASTRUCTURETRANSACTIONAL169。 configure products。 convert to order, remote order captureCustomer Relationship Management integrates the “Front Office” activities19EBusiness ScopeInternal work CustomerworkConsumerworkSupplierworkEBusiness impacts on a wide range of consumer goods panies’ processes …HR ITFinanceRDManufacturingProcurementLogisticsMarketingSalesKey AccountManagement20Impact on Business ValueRole of EBusinessEnabler Transformer EBusiness Opportunity Identification Channel EnhancementValue Ch