【正文】 、圖表要求：1）文字通順，語言流暢，書寫字跡工整，打印字體及大小符合要求，無錯別字，不準請他人代寫2）工程設(shè)計類題目的圖紙，要求部分用尺規(guī)繪制，部分用計算機繪制，所有圖紙應符合國家技術(shù)標準規(guī)范。本人授權(quán)　　 　 　大學可以將本學位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進行檢索，可以采用影印、縮印或掃描等復制手段保存和匯編本學位論文。除了文中特別加以標注引用的內(nèi)容外，本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫的成果作品。盡我所知，除文中特別加以標注和致謝的地方外，不包含其他人或組織已經(jīng)發(fā)表或公布過的研究成果，也不包含我為獲得 及其它教育機構(gòu)的學位或?qū)W歷而使用過的材料。 Yang, 2007, ).ST3: China Mobile and JSNU can cobuild “Mzone” Campus Service Hall and Experience Lounge run pletely by “Mzone” users to carry out its slogan “My site, listen to me!” in a real sense.WT StrategyWT1: For freshmen, “Mzone” staff can wele freshmen in train station and bus station every September, which can not only build up a good brand image, but also move them.WT2: Pay attention to old customers, such as improving the service attitude and enhancing aftersale service. The cost to attract a new customer is three times of that to retain an old customer.(Chen, 2009, ), so it is necessary for Mzone to retain old customers. WT3: Set up “Mzone” website. The website can be divided into different sections according to college students’ interest and demand. For example, English section, Entertainment section, Postgraduate Exams section and so on. The contents must be updated immediately by managers or “Mzone” users to catch up with the students’ demand. Brief Summary“Mzone” can take the above strategies into consideration to improve their promotion strategy in JSNU so that it can attract more customers and achieve better sales results. Since that modern college students have many things in mon, such as age, education background and economic conditions, the promotion strategies in JSNU also apply to other college campuses.Chapter Five ConclusionDuring the research process, the author of this paper draws the following conclusions according to Chapter four.Firstly, Mzone’s promotional types in JSNU are varied, including personal selling, sales promotion, advertising and public relations.Secondly, Mzone’s promotion activities in JSNU are successful in general, but it also has some internal weaknesses and external threats.Thirdly, after matching the four factors (strengths, weaknesses, opportunities and threats) according to the principle “maximize the strengths and opportunities, and at the same time minimize the weaknesses and threats”, SO, WO, ST and WT strategies are obtained. Fourthly, “Mzone” should take the above strategies into consideration to improve its promotion strategy to appeal to the college students’ tastes. For example, develop some creative businesses to satisfy the college students’ pursuit for fashion, sponsor munities to hold some interesting activities to enrich their college life and so on. In this way, “Mzone” will obtain a large number of customers and finally defeat its petitors.There are several limitations in this paper. For example, this paper only carries out a qualitative analysis, so the subjectivity is relatively higher than quantitative analysis. ReferencesRobert, S. P. amp。s spokesmen Jay Chou, JJ and SHE printed on the back side.Furthermore, “Mzone” sets up an encouragement scholarship for those excellent students who cannot afford their tuition. In addition, some munities in JSNU are sponsored by “Mzone” to hold activities (sports meeting, singing contest, dancing contest and so on) to enrich college students’ life.Moreover, the knowledge contest about the Communist Party and the Communist Youth League was held last year through the cooperation between the youth league mittee of JSNU and “Mzone”. Every day, the students who took part in the contest received a question through the form of text message and sent the answer through the text message. At last, those students who answered correctly would get bonus.Finally, when Xuzhou Normal University was changed into Jiangsu Normal University, Mzone specially designed a coloring ring back tone, which introduces the simple history of the school. Analysis of Mzone’s Promotion Strategy in JSNU with the Tool of SWOTThe author will make a SWOT analysis of Mzone’s promotion strategy in JSNU based on the psychological features of young consumers. The concrete analysis is as follows: Internal Strengths S1: Sales promotions that “Mzone” use can successfully stimulate the consumers’ purchasing desire and purchasing behavior. Delicate gifts (lovely lamps, beautiful umbrellas) are to most girls’ tastes, while there are much more girls than boys in JSNU. In this form, Mzone can attract most students in JSNU. It can achieve obvious effect in the shortterm.S2: Mzone39。韋里克), a professor of management at the university of San Francisco. The letters of SWOT respectively stand for strengths, weaknesses, opportunities and threats. It is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal factors (strengths a