特許經(jīng)營(yíng)技術(shù)和品牌擴(kuò)張外文翻譯-wenkub.com
2025-05-06 21:17 本頁(yè)面
【正文】 Was the world managers magazine as : “China 100 best franchising brands, the real estate industry preferred brand”。s real estate industry one intermediary brand. With this tree, naturally attracted a large number of small panies active member to join. 21 real estate Deyou club owner Mr Shiu of the brand benefits intimate knowledge of the case. He said : “21 real estate brand reputation of the shop has played a significant role operate. Especially in such a cosmopolitan city of Shanghai, highend customers, particularly offshore customer brand recognition in the 21st century, as experienced by a large number of operations.” He said that although some time ago the market downturn, However, the shop did not have a significant impact on performance. Currently, he is already prepared to open a fourth site home shop. Hongkou District 21 real estate Jingyi club head also said that because longterm use of 21 shops leading global real estate service quality concepts and methods, so that a large number of old customers have been good maintenance. In the most difficult months, the client is relying on the accumulation and brand reputation, the shop has always maintained a certain turnover. Franchising : the rapid occupation of market operation Intermediary trades happen next? Should survive? This is the intermediary panies have collective thought. 21 regional heads of the Shanghai real estate firm, will join the concession in Shanghai take root quartering. Through concession in the form of licenses, allow more entrepreneurs to enter into a minimal risk of intermediate industries. 21 real estate Shanghai regional official responsible for the operation of a chartered member who is licensed and subject to a contractual relationship between Xu. According to the contract, the concession to the people affected by Xu provide a unique business concession, and give staff training, organizational structure, management, modity procurement guidance and assistance to people affected by Xu concession payment corresponding costs. Compared with the retail system, franchising can fullest portfolio, the use of their advantages, and attract a wide range of social and maximize resources. At the same time, both parties or by Xu side of the concession, in cooperation are the expansion of technology and brand value, the cloning business model, rather than simple capital expansion. These characteristics can be determined by a licensed brands inputs and achieve economies of scale and lower the risk of business and rapid expansion of market share. More importantly, because of the way through the licence for the operator to enter an industry in the early stages, we can have a good brand effectiveness, improve management support systems, such as product research and devel
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