productquest(ppt22)-經(jīng)營管理-wenkub.com
2025-08-02 14:47 本頁面
【正文】 2 0 0 1 M a r k e t Fa c t s , I n c .O v e r a l l L i k i n g2 5 t h2 3 r dChange over time Maturity Stage Product Maturity ? Assess cost reduction opportunities increase profit ? Measure product preference sales declining ? Ingredient substitution = consumer retention ? Gauge how much product change and ingredient change is possible Output Options 7476N u m b e r o f i n c o r r e c tr e p l i e sN u m b e r o f c o r r e c tr e p l i e sThere is significant (with 95% confidence) discrimination TRIANGLE TEST N=150 40% 60%PRODUCT A PRODUCT B REFERENCE SAMPLE RB Significant 95% confidence level DUOTRIO TEST 60 40PR O D U C T A PR O D U C T BPAIRED COMPARISON Product Life Cycle ProductQuest174。 Product Life Cycle ProductQuest174。 Feasibility Evaluation Tracking Maturity INFORMATION ?Consumer evaluation HEDONIC liking, purchase intent ? Intensity data by trained or consumer panels ? “Just right” data by consumer panels PERCEPTION attribute
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1