productquest(ppt22)-經(jīng)營管理(參考版)
2024-08-20 14:47本頁面
【正文】 Feasibility Evaluation Tracking Maturity THANK YOU 。 2 0 0 1 M a r k e t Fa c t s , I n c .Evaluation Stage Product Evaluation ? Test improved products vs. petitors ? Finetuning product to optimum level prior to launch ? Can include other marketing ponents concept, pack, price, etc = Finetuning marketing mix prior to launch Output Product Profile 1 2 3 4 5A C G H I d eal1 2 3 4 5 6 7 8 9Sweetness Richness Colour Strength of coffee flavour Roast taste Creaminess Consistency Overall liking Too weak Too weak Too light Too weak Too weak Not enough Not enough 7 18 6 43 23 18 15 Sweetness Richness Colour Strength of coffee flavour Roast taste Creaminess Consistency % Just Right 26 11 10 3 5 9 6 Too strong Too strong Too dark Too strong Too strong Too much Too smooth 68 72 84 55 72 74 79 Product A Output Penalty Analysis ? A is too sweet, too weak in coffee flavour and too weak in roast taste
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