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應商用一系列數(shù)據(jù)證明了自己的規(guī)模與實力,如:“十四年專業(yè)竹制品經驗”、“提供超過1,500種多樣的竹制品”、“月產量達五百萬個”;(4)不是我要向你索取什么,而是我能為你做什么。切記服務理念。在本例中,供應商熱忱與負責的服務態(tài)度使買家能夠感受到與其合作的良好基礎。如:“如您需要我可再寄一次(目錄)給您”、“如您有需要,我可以向您介紹那一類的竹籃”、“您是否希望我為您的巴西市場做些特別的樣品給您?”;(5)主要問題:所答即所問,所答非所問; 很多供應商認為網(wǎng)絡營銷首先就會遇到一個問題,即樣品寄送的問題。其實到目前為止我們也沒很好的辦法解決這一問題,但這位供應商就很聰明。買家要樣‘品’,那我就免費寄一份樣‘本’給你看,也算所答即所問。但樣‘品’呢,怎么說?反正供應商沒表示是否免費寄送,只要你給了快遞帳號,我就會一同寄送,如果你要不給快遞賬號呢?我也沒說不送(但后來,他告訴筆者,還是送了,輕工藝品,不看樣品不成)。這也算所答非所問吧。(6)不寄樣本行不行?行!網(wǎng)絡溝通無極限,雖說樣品不能電子傳送,但樣本總歸是能夠電子傳送吧,而且方便,快捷,成本較低。我們說不僅是回復時可以傳送樣本,而且平時就應該使用這種方式做推廣。在本例中,加上上面附的圖和后來附的資料,就是一個完整的產品樣本。如果你還有其它樣口可以推薦,也完全可以一并附上。(7)記住:吸引買家回復你的回復。本例是如何做到的呢? A,我可以再寄樣本給您,如果你回復我;B,我可以向您介紹您的同行采購的那種產品,如果您回復我; C,我可以為您做些特別的樣品,如果您回復我;D,如果你想知道1,500種樣品如何,我可以向您介紹,如果你回復我; E,如果你想要樣品,請回復我; F,期待盡快收到您的回復;一封完整的感謝信:感謝+公司介紹+負責人的簽字或署名分享C你的行業(yè)出口量和前景。本行業(yè)內各個企業(yè)報價的平均水平和報價趨勢。你的產品質量在國內同類產品屬于哪個水平面(高中低),以達到報價的正確性。在我每一個報價和寄樣后都必須請求客人有反饋的過程。對價格和質量以及其它問題的意見。大部分都有回復。在來往郵件中盡量語言的專業(yè)性和針對性。讓內行的客人看到你的郵件就知道你是此行業(yè)內的熟手。開發(fā)一個新客人的周期是半年到一年,特別是在網(wǎng)絡上。別老是想到客人的訂單而是先交朋友和交換有價值的信息和意見。現(xiàn)在做外貿的人越來越多,競爭也越來越歷害。故特別注意服務和經常學習,避免出錯。分享D首先將客人談判的細節(jié)做好詳細的記錄和回憶,先判斷此客戶的購買欲有多強,也就是說,要區(qū)分清楚他是“真的買家”還是“打聽行情的買家”;有的客戶其實他已經有長期穩(wěn)定的供應商,他其實只是把你當報價的參照物罷了,要特別小心這類客戶。對這類客戶,我個人的意見:不但不要報價,連資料都不要給。因為在這樣的客戶身上花費太多的時間精力不值。我不否認也有“精誠所至,金石為開”的客戶,但以我做外貿的經驗,騙“財”(價格)騙“色”(樣品、資料)的客戶太多,不值得追捧。關于真假買家,可以通過交談(面談、電話、傳真、EMAIL)來辨別(這種方法的條件是你所提的問題客人要有所反應):真還是假?行家還是生手?只要問他幾個關鍵性的問題,比如:產品的規(guī)格、技術參數(shù),希望接受的價位,打算訂購的數(shù)量,做什么品牌,該品牌在當?shù)厥欠裼杏绊懥?,和中國的哪些企業(yè)有過生意往來,和中國做生意有多長時間(也就是說是否為“中國通”)等等,通過這些大致可以區(qū)分出客戶的“真”與“假”,“實”與“虛”,“大”與“小”。從外商提供的名片也可以判斷客戶的實力,如:公司所處該城市的地段,有幾條電話線、傳真線,有沒有自己的網(wǎng)站,是零售商、批發(fā)商還是進口商?在當?shù)厥欠翊磉^一些著名的品牌,等等。做外貿其實就是做服務,誰的服務好,誰就能贏得客戶。服務好包括如下幾方面:A)報價恰如其分,不能過低,也不能過高;好東西不能*賣,普通的產品不要報高。因為客戶往往會從你的報價來判斷你的誠實性,并同時判斷你對產品的熟悉程度;如果一個非常簡單普通的產品你報一個遠離市場的價位,這說明你的誠實性不夠,你根本不懂這一行,自然而然別人會對你的傳真不屑一顧;B)對客戶的任何信息要及時響應并回復;對客戶的回復不能簡單的一問一答,要盡可能全面、周到,但切不可啰嗦。最后再問一句:“你的同行都可以做成生意,別人都可以做成生意,你為什么不行呢? 我們的條件是10日內付款為2%的折扣, 30日內付款無折扣。Our terms are 2% ten days, thirty days 。We only allow a cash discount on payments made within ten days of date of 。從發(fā)票開出之日起, 30日內將貨款付清。如當即支付現(xiàn)款, 我公司當按年利5%計付30日的利息。Terms to approved buyers strictly net cash, payment within thirty days from invoice date, for prompt cash we will allow thirty days interest, at the rate of 5% per : 即期發(fā)貨。在貨到我方工廠, 經過驗訖重量品質后, 立即以現(xiàn)金支付。Terms: early delivery, and net cash payment after receipt of the material at our works, and verification of weight and , 僅限于在10日內以現(xiàn)金付清貨款者可打折扣。Cash discounts are allowed only on accounts that are paid within the tenday , 我公司對貴方的報價所給予的優(yōu)惠是前所未有的。You will find that we have given you the best terms customary in our , 依我公司慣例應在25日全部結帳。My habit is to settle on the 25th all bills rendered on or before the 1st of each and every 。1個月內付清貨款者, 可打5%折扣。Our terms are cash within three months of date of delivery, or subject to 5 per cent discount if paid within one : In answer to your inquiry fo rthe article, we reply you sd , 現(xiàn)寄上與你來函要求相似的墻紙樣品一宗。In reply to your enquiry of yesterdays date, we are sending you herewith several samples of wall paper closely resembling to what you : We are pleased to quote you for the goods as , 請查收。Enclosed we hand you a pricecurrent for the , 無疑將隨市場變化而變動。Of course these quotations are all subject to the fluctuations of the , 我們認為還可以打很多折扣。We think you can well accord us a substantial discount off your list prices, which we see are quoted net , 以現(xiàn)金支付的貨, 如你方能從價目表中, 再給些折扣優(yōu)待, 當不勝感謝。We shall be glad if you will quote us the best discount for cash off your list price for cash for this : 以現(xiàn)金支付。自發(fā)票開出之日起10天內付款者, 打2%的折扣。Our terms, as our invoice states, are 2% cash discount, only within ten days of date of 一:Thanks very much for your greet interesting in our 39。d like to introduce you our pany as a main manufacture of XXX products in XXX specialized in A,B,C,D, our proudcts are weled by many countries in the more information, pls visit our website: our latest price list for include the pictures, unit price, MOQ, any item is interesting you, pls feel free to contact with !Your early reply will be highly appreciated!范文第一:各種訂單情況回復一:未付款 詢盤 回復:這一環(huán)節(jié)是一個賣家第一次接觸買家,有幾個注意事項和大家分享一下: 第一主動出擊,當買家下單后應及時主動與買家聯(lián)系,聯(lián)系內容可以按照先后順序包括為打招呼,對產品進一步的介紹,并告知請付款以及時查看庫存?zhèn)湄?,盡快發(fā)貨。下面請看舉例: Dear Tracey, we have got your order of.....The bag you order is one of the best selling products from my store and it is made of high quality the order seems there’s anything I can help with the price or size feel free to contact the payment is finish, I can stock up the item and get it ready for Best Regards Cindy 二:已付款訂單的回復:主要內容包括確認產品的顏色、規(guī)格、尺碼等等具體事宜,表現(xiàn)賣家的專業(yè)性。請看舉例: Dear David, I am very glad to hear from biggest size we have is this shoes is little bigger in I think 39 will you have any other questions, Please feel free let me waiting hear from you Regards Cindy 三:發(fā)貨后的回復從貨物離開中國 海關 至買家收到貨物建議每個階段賣家都給買家發(fā)一封郵件通知買家,直到買家收到貨為止。因為買家付款后都急于收到貨物,而郵寄過程一般又是510天不確定的,因此這樣隨時通知買家貨物狀態(tài)。一是表現(xiàn)自己商業(yè)城信度;二是及時的溝通能讓買家不再急切詢問。請看舉例: David,The item you order is already shipped and the tracking number is EA935185185CN The mail status is as follows: 20071130 21:43:12 SHANGHAI Dispatch from Sorting Center This is the status of your will get it for your support and STATES OF AMERICA USSFOA Handed over to Customs this is the status showing on you already get the items? If you have got the items, please let me UNITED STATES OF AMERICA 91316 Delivery Dear alejandro, I am very happy to see that you have received the for your hope you satisfy with the item and looking forward to do more business in the future with Best Regards cindy 四:貨物收到后的詢問 Dear Cindy, I received the boots but I cant sell them because the Gucci box was ripped up if you cant secure the packages better than that then you will not be hearing from me again!Dear friend, I am very sorry to hear damage must happened during usually make sure everything is in good condition before shipping products make sure giving you more discounts to make up when you buy from me next for your Regards cindy五:提醒買家給自己留評價,這是在交易結束后很重要的一環(huán)節(jié) Hi there, Thanks for your continu