【正文】 make them known to the is also the way to get the products orientated.( theproducts are for female/male market, high earning people or low earning shoes…perfume) advertising a new product,it is essential to consider the target ’ needs in the of media: seeAdvertising StrategiesTradefairWhat is important when exhibiting at trade fair?Quality of displayStaff selectedKey issues: Quality of display in trade fairs。Staff selected fortrade fairQuality of display in trade fairs quality of display will affect the public image of the fairs are the irreplaceable means of propagandizing provide the manufacturers with the formal stages to display trade fair is an important link and activity in mercial a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade , a trade fair will have massive influence on the publicand most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the panies and the products on thetrade therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious pany to promote its newest product andbuilt up its good clientsWhat is important when Entertaining clients?Types activitiesCostTypesactivities: client is done by way of series of as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, activities that you choose will constitute a part of the firstimpression that you will give your you should be careful whenchoosing the type of need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and welleducated clients, they may expect some highclassassociated activities, such as ballroom parties, and you fulfill their expectation/standard., you efforts will puta lot of weight on your some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion those sporty clientfootball, tennis, you should always endup all kind of activities with having a formal don’t want to talkabout business with your clients in the tennis court or theatre。they are justwarmingup activities for the key a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk cost ofentertainment: always the essential on thenature/characteristics of the transaction or the size of the consider the point the pany is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its the pany foresees that the client is not very lucrative ,then… ideal plan would be spending as little money as possible to getthe deal you must not offend your should make them feelbeing What is important whendealing with plaints from client?Offering an apologySuggesting a solution to the problem an apology is the very basic the clients think that they have received unfair treatment, thefirst thing that e to my mind the pany should do is to calm them down andtry to keep the apology is the first step and a useful method to maintain controlof the an apology is an important gesture to show that the hostingpany is fully aware of the situation and would like to take the potentialresponsibility for its plaining clients would feel that their plaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting is necessary to suggest asolution to the problem as well.. clients want to enter into the transaction in good mood and witha reliable and trustworthy business from an apology, the clientwould want to have the problems and misunderstanding solved before theirmunication moves to the next the hosting pany failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into ：