【導(dǎo)讀】電子圖書作為文明和文化傳承的重要工具，已經(jīng)在很多領(lǐng)域取代紙質(zhì)媒體。讀習(xí)慣上逐步加深對(duì)傳統(tǒng)閱讀存在意義和必要性的感悟和認(rèn)知。的下降很大程度上是因?yàn)閺V大讀者將注意力從紙質(zhì)媒體轉(zhuǎn)向了電子類讀物。電子圖書市場(chǎng)銷售額遠(yuǎn)遠(yuǎn)不能同傳統(tǒng)圖書市場(chǎng)相比，但發(fā)展勢(shì)頭強(qiáng)勁。隨著電子產(chǎn)品功能、容量、普及率的不斷上升，加之電子用戶身。本文通過對(duì)公眾閱讀習(xí)慣的變化進(jìn)行詳。發(fā)行，讀者通過閱讀終端來讀取信息。它具有儲(chǔ)存信息量大、內(nèi)容豐富、檢索途

　　

【正文】 splay devices, such as personal puters, notebook puters, smart phones, PSP and so on, must have the support of electricity, which is ebooks than paper books and reading experience in the use of the advantages of local. With the function of these digital devices continues to strengthen the market further popularization of ebook can show the contents of the dynamic changes, to quickly retrieve the advantages of portable will ultimately experience in the use and reading more than the advantages of paper books. Volume production Consumption of paperbased books to use as a carrier of the paper, the need for mass production of typesetting, printing, binding, consume a large amount of resources, time and manpower. Batch production of electronic books only electronic copies of digital information, the consumption of resources, time and human cost is almost negligible. However, ebooks easier to reproduce such features also make piracy of its more serious than paper books. Network Communications Ebook can be used in addition to traditional distribution channels, but also can be spread in the digital work, such as the Inter, Wap works. The issuance of paper books is a multilevel operating system。 the need to transport, place, personnel support, and ebooks there is no geographic, transportation, manpower, places restrictions on the structure of a flat. Sales model Electronic money, Inter banking, mobile payment enabled the emergence of ebook sales could be breakthrough in place, time, manpower restrictions at any time, while the paper book is the ultimate oneclass distribution work to sell in bookstores. Buy ebooks, some equipment, technical requirements, and the purchase of paper books is not the existence of such restrictions, which resulted in reading ebooks and paper books to read different people. Relatively speaking, the ebook readers more young and more puter and work knowledge, the work of the popular fantasy fiction that is a case in point. Market space Although ebooks have many advantages, but today China39。s ebook market than the traditional paper book is much less, the reasons in the following areas: First, works, information industry, while the rapid development, it is still not universal, Ebooks relatively limited group of users。 second is the formation of readers has long been accustomed to reading books on paper still needs a lot of reading。 Third, lowcost ebook price low, the industry is still no uniform industry standard , flat structure of the issue makes ebook dealer market space overlap。 Fourth, the issue of pirated ebook makes the issue far below the issue of profit margins of paper books. Looking at China39。s 2021 book market, the traditional paper books and ebook each 北京印刷學(xué)院畢業(yè)論文 22 other, to bring readers a richer spiritual food. Due to the traditional paper books and ebook reading groups differ, the two hot spots are similar to reading more different, as the first television transmission through a better awareness of the public to obtain a paperbased books and Ebook double harvest。 a work from the original, it can be said is the origin of ebook form of the Ming Dynasty those things, published in the traditional put readers also greatly wele, the former four cumulative sales have been 2,000,000 breakthrough. It can be expected, ebooks and paper books will be in a very long time to coexist. A bookcase full of paper books may not be able to read, but look at the cupboard full of books, it seems that there is a sense of satisfaction。 dozens of ebooks downloaded G, filled with a hard drive, burn to DVDR, the for many years but it may not be able to read, not only the lack of job satisfaction, but have had a psychological burden. Paper book is purchased, to Amoy, and took up the book, often reminiscent of the scene at the time of books, is also a Fun。 ebook is downloaded, although it can be said is Amoy to the (View FTP server directory to find one), but I felt the number of odor too feel a bit cold. Book paper space, but you can see in many places, such as car and toilet, the pillow。 ebooks can only exist because the puter (mobile phone, PDA and a dedicated ebook reader except for), look at the total time to sat and can not hand roll. Transmission inconvenience paper books, generally by mail or go to bookstores to buy, timeconsuming and laborious。 ebook you can quickly transfer , etc... 翻譯： 電子書成名的技術(shù)性分析 未來的書籍要完全電子化，關(guān)鍵是要改進(jìn)顯示設(shè)備，讓人看著更舒服。如果解決了這一問題，再加上電子書便攜、環(huán)保、信息量大、內(nèi)容可更新等諸多優(yōu)勢(shì)，取代紙質(zhì)書是完全有可能的。 市場(chǎng)熱銷的一本書 —— Chris Anderson 的《長(zhǎng)尾理論》，雖然這是一本介紹新經(jīng)濟(jì)學(xué)的書，卻對(duì)未來技術(shù)的趨勢(shì)和影響做了暗示。作者提到，只有純數(shù)字產(chǎn)品，才有可能完全擁有整個(gè)長(zhǎng)尾。書中雖然沒有明確指出，卻暗示將來所有的可以數(shù)字化的產(chǎn)品都會(huì)朝純數(shù)字發(fā)展的趨勢(shì)。蘋果的 mp3 音樂下載服務(wù)、 Google 的搜索服務(wù)當(dāng)然可以做到這一點(diǎn)，但 Amazon 的書籍是不可能都變成電子出版物的。然而， 2021 年 7 月份在中國圖書市場(chǎng)征戰(zhàn) 13 年的貝塔斯曼書友會(huì)的全線潰敗使人感覺到紙質(zhì)圖書發(fā)展面臨的窘境。 電子圖書作為文明和文化傳承的重要工具，已經(jīng)在很多領(lǐng)域取代紙質(zhì)媒體。紙質(zhì)媒體閱讀率的下降很大程度上是因?yàn)閺V大讀者將注意力從紙質(zhì)媒體轉(zhuǎn)向了電子類讀物。雖然電子圖書市場(chǎng)銷售額遠(yuǎn)遠(yuǎn)不能同傳統(tǒng)圖書市場(chǎng)相比，但發(fā)展勢(shì)頭北京印刷學(xué)院畢業(yè)論文 23 強(qiáng)勁。我們可以在地鐵、巴士等公共場(chǎng)合看到越來越多的年輕人在用手機(jī)、 PSP 等閱讀，而且手機(jī)閱讀正在普及。隨著手機(jī)功 能、容量、普及率的不斷上升，加之手機(jī)用戶身份易于確認(rèn)，付款方便，手機(jī)閱讀在整個(gè)電子圖書市場(chǎng)中的份額持續(xù)擴(kuò)大，越來越多的人逐漸習(xí)慣于使用手機(jī)進(jìn)行閱讀。 據(jù) 2021 年 4 月公布的“第四次全國國民閱讀調(diào)查”，網(wǎng)上閱讀率從 1999 年的 %迅速增長(zhǎng)到 2021 年 %，年平均增長(zhǎng)率為 107%。隨著網(wǎng)絡(luò)技術(shù)和信息技術(shù)的發(fā)展，人們?cè)絹碓搅?xí)慣于從互聯(lián)網(wǎng)上來搜索信息閱讀使用，電子閱讀漸漸地走入了普通大眾的生活，沖擊著人們 2021 多年來紙質(zhì)閱讀傳統(tǒng)的習(xí)慣。讀者從“紙質(zhì)閱讀”到“電子閱讀”的轉(zhuǎn)型，信息產(chǎn)業(yè)由傳統(tǒng)紙質(zhì)出版模式 向網(wǎng)絡(luò)模式轉(zhuǎn)型已成為大勢(shì)所趨。 大多數(shù)人現(xiàn)在之所更愿意看紙質(zhì)的書籍，除了習(xí)慣的因素以外，主要還是計(jì)算機(jī)顯示設(shè)備無法達(dá)到令人完全舒適的地步。我們之所以能看到紙上的字，并不是因?yàn)槲淖直旧砟馨l(fā)光，而是反射光在視網(wǎng)膜上成像的結(jié)果 。另一方面，我們用的幾乎所有顯示設(shè)備，都是主動(dòng)光源，是利用透射成像的。這些透射光對(duì)眼睛的刺激，大大影響了我們看書的舒適程度。這種刺激的強(qiáng)度差異，也是有人指出液晶顯示器比 CRT 顯示器更容易引起視覺疲勞的主要依據(jù)。 因此，未來的書籍要完全電子化，關(guān)鍵是要改進(jìn)顯示設(shè)備，讓人看著更舒服。如果解決了 這一問題，再加上電子書便攜、環(huán)保、信息量大、內(nèi)容可更新等諸多優(yōu)勢(shì)，取代紙質(zhì)書是完全有可能的。 這是應(yīng)用一個(gè)叫福昕軟件的公司的 PDF 軟件做的兩款電子書，跟我們傳統(tǒng)的32k 書差不多大小，左邊的 215 克，可帶 1GSD 卡，儲(chǔ)存超過 3000 本書。右邊松下公司的這款能夠播放 MPEG4 動(dòng)畫 (SDVideo)和 AAC(SDAudio)格式的音樂，可以支持 8MB～ 2GB 的 SD 卡擴(kuò)充容量，而 256MB 的 SD 卡可以存儲(chǔ)大約 200 冊(cè)書籍，這兩款電子書網(wǎng)上的報(bào)價(jià)現(xiàn)在是 2021 元左右，而且閱讀的感覺跟紙質(zhì)圖書視覺效果一樣舒服，相 信用不了幾年人人都可