【正文】 溪營(yíng)銷模式發(fā)展方向團(tuán)隊(duì)化管理 連鎖化經(jīng)營(yíng) 多元化市場(chǎng)定位經(jīng)營(yíng)商分析我們與經(jīng)銷商是一支凝聚著白沙溪奮發(fā)向上精神的團(tuán)隊(duì),要像親兄親妹一樣的親切,更要像伙伴一樣地?cái)y手奮進(jìn),對(duì)待市場(chǎng)競(jìng)爭(zhēng),不分你我,只要團(tuán)結(jié),是形成不了白沙溪人的精神(樸實(shí),誠(chéng)信,熱心),也形成不了白沙溪品牌文化(黑茶之源實(shí)質(zhì)),、目前白沙溪經(jīng)營(yíng)商類型分為:茶葉經(jīng)營(yíng)商 專職人員 其他行業(yè)商人白沙溪經(jīng)營(yíng)商中湖南人(包括女婿)所占比例:80%:,他們之所以做白沙溪黑茶是因?yàn)樽黾亦l(xiāng)的產(chǎn)品,感覺(jué)到很親切,、經(jīng)營(yíng)商做白沙溪黑茶的動(dòng)機(jī):(1)、愿意接受安化黑茶文化的熏陶與白沙溪品牌文化的洗禮,當(dāng)事業(yè)在做, 占60%,他們都會(huì)成功或已經(jīng)成功.(2)、做白沙溪黑茶,只是跟風(fēng),當(dāng)作一種投資,靠形式銷售,占 20%.(3)、做白沙溪黑茶,與自己經(jīng)營(yíng)的其他行業(yè)比見(jiàn)錢慢,所以不會(huì)全心投入推廣上來(lái),占20%.一個(gè)成功的白沙溪經(jīng)營(yíng)商應(yīng)具備哪些條件:(1)、首先要認(rèn)可白沙溪品牌,同時(shí)當(dāng)作自己的事業(yè)在做,而不是盲目地跟風(fēng).(2)、針對(duì)新市場(chǎng),要做好”教育營(yíng)銷”地充分準(zhǔn)備,必是彩虹!(3)、擁有一定的人脈資源與市場(chǎng)布局的能力.(4)、注重員工培訓(xùn),建立獎(jiǎng)勵(lì)機(jī)制.(5)、自身要加強(qiáng)專業(yè)知識(shí)學(xué)習(xí),不要做跟風(fēng)者.(6)、其他安化黑茶廠家現(xiàn)狀(1)、安化黑茶廠家正在由小作坊式模式向企業(yè)化模式轉(zhuǎn)變,懂得在安化黑茶產(chǎn)業(yè)一片大好的宏觀環(huán)境前提下,要建立組織框架,改良設(shè)備,增加技術(shù)研發(fā),走銷售渠道建設(shè)路線.(2)、安化黑茶廠家意識(shí)到了品牌的重要性,都想把商標(biāo)變成品牌,做出企業(yè)文化,讓人認(rèn)可,走可持續(xù)性發(fā)展路線.(3)、大部分安化黑茶企業(yè)經(jīng)營(yíng)模式特點(diǎn)（1）、產(chǎn)品研發(fā)上,品牌打造上,銷售渠道上還是效仿同類企業(yè),創(chuàng)新性的企業(yè)還很少。(2)、在尋求經(jīng)銷商方面,總是想尋求做安化黑茶的同行業(yè)人,沒(méi)有突破,局限在窩 、茶企剖析略、安化黑茶企業(yè)如何崛起?(1)、企業(yè)老板要有成就千萬(wàn)富翁的雄心大志.(2)、建立一套商業(yè)模式,尤其是管理模式.(3)、做好企業(yè)文化.(4)、成立產(chǎn)品研發(fā)與營(yíng)銷團(tuán)隊(duì).(5)、具有營(yíng)銷布局的能力,客戶服務(wù)的機(jī)制.(6)、: 我們要挺進(jìn)！!第四篇：安化黑茶簡(jiǎn)介安化黑茶簡(jiǎn)介安化古稱梅山，地處湘中偏地，資水中游。境內(nèi)群山起優(yōu)，水秀山青，生態(tài)優(yōu)美。安化自古以產(chǎn)茶名世。北宋熙寧五年（公元1072年）安化建縣時(shí)，“惟茶甲諸州縣”元、明以后，安化“鄉(xiāng)民大半以茶為業(yè)，邑土產(chǎn)推此第一”。明嘉慶三年（1524年）以前，安化茶農(nóng)發(fā)明了黑茶加工技術(shù)，黑茶產(chǎn)銷崛起。明萬(wàn)歷二十三年（1595年），明朝廷將安化黑茶正式定為運(yùn)銷西北的“官茶”。此后數(shù)百年，安化黑茶被西北各兄弟民族視為“生命之茶”，國(guó)際稱之“絲綢之路上的神秘之茶”。安化在中國(guó)黑茶史上創(chuàng)造了無(wú)數(shù)奇跡：清代乾隆年間晉商在安化本地開發(fā)出芽尖、白毛尖、天尖、貢尖、生尖等黑茶新品；清道光元年（1820年）以前，陜商首創(chuàng)圓柱形的緊壓茶——“百兩茶”；清同治年間（18621874年）晉商“三和公”茶行在“百兩茶”的基礎(chǔ)上，創(chuàng)制“安化千兩茶”，其加工工藝已成“國(guó)家非物質(zhì)文化遺產(chǎn)”。1939年，中國(guó)黑茶理論之父——彭先澤先生在安化試制黑磚茶獲得成功，并創(chuàng)辦湖南省茶業(yè)管理處磚茶廠（湖南省白沙溪茶廠前身），此后在安化誕生了中國(guó)第一片黑磚茶（1940年）、湖南省第一片茯磚茶（1953年）、中國(guó)第一片花磚茶（1958年）。安化黑茶產(chǎn)品系列豐富：有安化千兩茶、黑磚茶、花磚茶、茯磚茶、天尖茶、貢尖茶、生尖茶等產(chǎn)品。安化黑茶的品質(zhì)特征是：外形色澤黑潤(rùn)或黑褐，湯色橙黃或橙紅明亮，香氣純正或帶獨(dú)特松煙香；滋味醇厚或醇和，極耐沖泡。放置在通風(fēng)、干燥、陰涼、無(wú)異味的地方貯存的安化黑茶，在一定期限內(nèi)，其品質(zhì)將進(jìn)一步升華，有越陳品質(zhì)越好的特點(diǎn)。陳年的安化黑茶，湯色更紅亮，滋味更甘醇，雋永的陳香令人陶醉。安化黑茶具有消食解膩、降脂減肥、清熱解毒、利尿解乏、消滯去寒辟，改善便秘，增進(jìn)食欲等保健功能，對(duì)緩解腹脹，止瀉和胃有明顯效果。是現(xiàn)代人崇尚的健康之飲，文明之飲，智慧之飲。Brief Introduction of Anhua Black TeaAnhua , known as Meishan in old days, is located in the remote area of central Hunan Province and the middle reaches of Zishui stretching and verdant hills as well as elegant waters, it has beautiful has been famous for its tea since the ancient the fifth year of Xining in North Song Dynasty(1072AD), when Anhua County was established, “only tea was popular among many states and counties”.After Ming and Qing Dynasty, most natives of Anhua “took producing and selling tea as a profession, as tea was the most noted native product here.”Before the third year of Jiaqing in Ming Dynasty(1524), tea farmers in Anhua invented the black tea processing technology, which led to the rise of producing and selling the twentythird year of Wanli in Ming Dynasty , Anhua Black Tea was formally designated as the “Official Tea”, which could be sold to the northwest of the following hundreds of years, it was considered as “tea of life” by northwestern ethnic minorities and “mysterious tea on Silk Road” by the has created numerous miracles in the history of black tea: During Qianlong years in Qing Dynasty, Shanxi businessmen developed many new kinds of tea such as yajian tea, baimaojian tea, tianjian tea, gongjian tea and shengjian the first year of Daoguang in Qing Dynasty, Shaanxi businessmen invented the cylindrical pressed tea—bailiang the basis of it, sanhegong Teahouse run by Shanxi businessmen createdAnhua qianliang tea, whose processing techniques have bee “national intangible cultural heritage”.In 1939, Mr Peng Xianze, father of black tea theory, succeeded in producing black brick tea in Anhua and founded Brick Tea Factory of Hunan Province Tea Administration(former baishaxi Tea Factory of Hunan Province).After that, the first black brick tea(in 1940), the first Fuzhuan brick tea(in 1953)and the first Huazhuan brick tea(in 1958)were born black tea has products in many series, including Anhua qianliang tea, black brick tea, Huazhuan brick tea, fuzhuan brick tea, tianjian tea, gongjian tea, shengjian tea and features of Anhua black tea are: black or dark brown appearance, orange yellow or orange red tea soup, pure fragrance or unique incense , mellow or mild taste and longlasting brewing in a ventilated, dry and cool place free of peculiar smell for a certain period of time, the quality of Anhua black tea can be some extent, the more aged ,the black tea has redder soup, sweeter taste andintoxicating black tea has many health care functions, namely promoting digestion, keeping fat off, reducing blood pressure, losing weight, clearing heat, expelling the poison, eliminating dampness, relaxing the bowels, improving one’s appetite and also have obvious effect on relieving abdominal distension and diarrhea as well as nourishing one’s black tea is a health drink of civilization and wisdom advocated by modern people.第五篇：安化黑茶安化黑茶安化黑茶歷史悠久，到現(xiàn)在已經(jīng)有2300多年了，2010年時(shí)，安化黑茶到了世界茶博會(huì)，被評(píng)為十大之一。從此，安化黑茶家喻戶曉。黑茶的種類很多有三尖、貢尖、生尖、天尖和花磚、黑磚、青磚、茯磚、花卷等。花卷茶又叫千兩茶。千兩茶長(zhǎng)約5到65米，直徑0、2米，老秤重1000兩。吃時(shí)，就鋸下一小塊，鋸下的一小塊就像個(gè)大圓餅。泡時(shí)，可以煮，煮時(shí)還可加鹽、糖、奶、水果丁等。那吃了黑茶又有什么好處呢？讓我來(lái)告訴你吧！黑茶可以提神、消脂肪、抗氧化、延緩衰老、延年益壽；抗癌、抗突變；改善糖類代謝、降血糖、防治糖尿病等保健。你們聽(tīng)了，肯定很想喝黑茶吧！想喝就到我家做客吧！我肯定會(huì)給你泡黑茶的。